By Terri Champelli Sales and Business Development Let’s be real. This term has been thrown about in all walks of life for years, with the intent of requesting your audience to, in essence, cut the crap. In interpersonal skills and relations, it is important to be real. For your friends, family, neighbors, this is a given. In sales, it should be no different. Here, we are using this term to guide authentic connection as a pathway to meeting your clients’ needs and finding new referrals along the way. It is important to not look at this as a strategy but...