By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Many nonprofits work diligently on annual giving, private donations and grants to fund their organizations, but we find many nonprofits are not tapping into corporate sponsorships as a way to enhance their bottom line. Many corporations sponsor events and organizations as a part of their annual marketing budget and/or as part of their corporate-social responsibility initiatives. Companies generally sponsor for one of two reasons: marketing exposure or brand alignment. If you are working to grow funding for your nonprofit, consider these best practices to help foster financial partners for your cause....
By: Lidia Varesco Racoma Owner, Lidia Varesco Design You did it—you made it through #GivingTuesday! But your work is not done yet. Take advantage of the momentum of your campaign: Follow up with your donors and supporters, create meaningful connections that will last throughout the year, and use the insights gathered this year to inspire next year’s campaign. Say thank you—and share results Thank your supporters on social media and share the results of your campaign as well as the impact it has on the people your serve. Sharing a video thank you from the organization’s founder or leaders can...
By: Melissa Lagowski Founder, CEO and Queen Bee, Big Buzz Idea Group With Thanksgiving upon us, it seems like everyone is talking about gratitude. (To be fair, it’s always top of mind around here-gratitude is one of our core values at Big Buzz!) Is there anything better than feeling appreciated? For nonprofits, acknowledging the contributions of those people directly tied to your organization is important. A simple, inspirational gesture of appreciation cultivates a sense of community, generosity and support for your mission. WHO to Thank Think about all of the people who are a part of your organization. They keep...
“The way to develop the best that is in a person is by appreciation and encouragement.” —Charles Schwab By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group Early in my career, when I was an Executive Director at a small Chamber of Commerce in Chicago, I had a couple of board members who would try to dangle financial incentives in front of me as a means of encouragement. They kept reminding me of what my financial reward would be if we secured more sponsors for our largest event. It was referenced in every email and in every...
Holding On When You Feel Like Throwing In the Towel: Seven Tips To Keeping a Positive Mindset By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group The nonprofit space is filled with good people doing good work, but in being a servant leader, you encounter many different personalities along the way. Most of the people who devote themselves to the nonprofit world are optimistic people hoping to make a meaningful contribution. But, unfortunately, along the way, there are also a lot of curmudgeons and naysayers, and it is incredible how much negativity enters the arena. How can...
By: Melissa Lagowski President, Founder and Queen Bee, Big Buzz Idea Group “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~Maya Angelou Think back to the last time that you had an AMAZING customer experience. Was it on the phone? A retail experience in a store? Perhaps it was during a meal at a restaurant or café. It might have even been your morning barista. What made it truly special for you? For me, it can be as simple as a smile that...
