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How to Develop Your Nonprofit’s Audience Persona

How to Develop Your Nonprofit’s Audience Persona

By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...

Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)

Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Routine “bored” meetings have transitioned from conference rooms to Zoom rooms for today’s remote workforce (and many are still a challenge to get enthused about…). Video conferencing is here to stay, so if you want your meetings to stand out while you increase engagement and avoid contributing to your staff’s zoom fatigue, you’ll want to pay attention. Whether you are using Zoom, Microsoft Teams, Google Hangouts or one of the many other online video platforms, it is always a good idea to look for ways to increase the engagement of your...

Promotion Ideas to Benefit Your Nonprofit – Part II

Promotion Ideas to Benefit Your Nonprofit – Part II

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...

Promotion Ideas to Benefit Your Nonprofit – Part I

Promotion Ideas to Benefit Your Nonprofit – Part I

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...

Tips for Virtual Event Success

Tips for Virtual Event Success

By: Debbie McCann Partner W4Sight A virtual event is a great opportunity to showcase your nonprofit’s resilience and demonstrate your impact amidst the “new normal.” Just like with any in-person event, good planning is critical to virtual event success. Keep these three tips in mind to ensure that people remember the inspiring speaker, the amazing video, or the thought-provoking panel discussion – not the glitches. Tip #1: Set Expectations. Make sure people know what your event is all about, especially if you are doing a virtual event that specifically takes the place of an in-person event. In your email blasts...

Our Top Five Free Online Tools for Nonprofit Management Teams

Our Top Five Free Online Tools for Nonprofit Management Teams

By: Brad Ball Vice President Big Buzz Idea Group Whether you are well-seasoned in your nonprofit management career, just starting out at an entry-level nonprofit job or somewhere in the middle, you most likely spend a good deal of time in the digital workspace. In this post, we’re going to tell you about our top five favorite online tools to make your life easier and keep your nonprofit organization running smoothly without spending a penny. DESIGN: Canva We’ve written about this one before and it’s worth mentioning again because it’s such a powerful tool for your nonprofit marketing team. Keep...

How to Keep Your Visuals On-Brand

How to Keep Your Visuals On-Brand

By: Lidia Varesco Racoma
Owner of Lidia Varesco Design

Are your organization’s visuals on-brand or have they slowly started to derail?

Between working with multiple team members and outside vendors—plus the popularity of image creation apps like Canva and Adobe Spark—brand visuals can start to become diluted over time.

But fear not, you can maintain successful brand consistency by doing some simple planning and preparation.

Why Your Nonprofit Needs Brand Guidelines

Why Your Nonprofit Needs Brand Guidelines

By: Lidia Varesco Art Director & Designer, Lidia Varesco Design I work with many nonprofits in Chicago, and one of the reasons they choose to work with me is because they need help bringing consistency to their branding and marketing materials. For an established organization (or even a new one), branding can start to become diluted over time, with marketing materials using multiple versions of logos, colors and images that are not on-brand, and messaging that is not targeted or audience-focused. This is where brand guidelines can make a big impact. What are brand guidelines? Brand guidelines (also sometimes called...

Is Your Marketing Missing the Mark?

Is Your Marketing Missing the Mark?

By: Valeria Basso Symphonic Communications Consulting Here is a fact you most likely don’t want to hear but need to: 98% of your marketing is a waste of money. It’s just noise and your audience is hardly noticing it. The truth is that most non-profits miss the mark with their marketing because their message fails to answer a simple question: What’s in it for the donors? You can tell uplifting stories about how your organization is changing lives but if you don’t show your donors how your work impacts and matters to them, those stories are going to be largely...

How Nonprofits Can Use Social Media to Meet Goals

How Nonprofits Can Use Social Media to Meet Goals

8 Ways Social Media Can Further Your Mission By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group When to-do lists run long, social media management is often one of the first things to fall off a busy nonprofit team’s plate. While it’s crucial to stay focused on organizational strategy, building and maintaining a social media presence is a tactic that can help your nonprofit successfully execute that big-picture strategy and meet next-level goals. Social media may seem small-reaching, especially if you’re still working to build a following, but with consistent, engaging content, it has limitless potential. How...

Check Out These Recent Posts

  • The 3 Mistakes I Made Managing a Nonprofit
  • Outsourcing: The Only Solution To Staffing Shortages
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • Implementing Diversity, Equity & Inclusion at Your Nonprofit
  • Should Sponsorships Include Membership Dues?
  • Crisis Management: Are You Ready?
  • Word of the Year: Manifestation

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Insights Blog Archive

  • Should You Ever Cover Board Member Expenses?
  • Celebrate You and Avoid Nonprofit Burnout
  • Crisis Management: Are You Ready?
  • Please Send a Hi-res Copy of Your Logo
  • Why Is My Organization Not Growing?
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • Boost Your Daily Productivity
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • Should Sponsorships Include Membership Dues?
  • Nonprofit Event Venues 101
  • Why Identifying and Communicating Your Core Values Is Important
  • 7 Tips for Managing Hybrid Events
  • Financial Planning for Uncertain Times
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Networking for Personal and Professional Growth
  • Organic Methods to Cultivate Sponsorship Leads
  • DIY Event Photos
  • Communication Tips to Advance Your Organization
  • Silver Linings Discovered Amidst a Pandemic
  • Becoming a Virtual Event Planner in an Instant
  • How to Develop Your Nonprofit’s Audience Persona
  • SPONSORSHIP 101: To Package or Not to Package
  • 6 Tips for Cultivating Gratitude in the Workplace
  • Leveraging E-Newsletters For Nonprofit Growth
  • 3 Reasons Why Your Organization Should Use Canva
  • Making a Case for Strategic Planning
  • Cross-Train Your Team for Better Outcomes
  • Tips For Meaningful #GivingTuesday Follow-Up
  • Is Your Marketing Missing the Mark?
  • Implementing Diversity, Equity & Inclusion at Your Nonprofit
  • Budgeting for Your Nonprofit in Uncertain Times
  • Organizational Operations Versus Organizational Strategy
  • Innovative Approach to Volunteer Recruitment
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • Holding On When You Feel Like Throwing In the Towel
  • Team Culture Exists Beyond the Office Walls
  • Word of the Year: Manifestation
  • The Board’s Hot (Summer) Topics
  • Nonprofit Form 990: Friend or Foe?
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • Tips to Ensure Event Safety
  • 11 Tips to Make Your Newsletter More Readable
  • Time to Assess Your Year-End Campaigns
  • Goal-Setting For Successful Events
  • Tips for Virtual Event Success
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • The Compelling Case to Renew
  • Big Buzz Has COVID-19 Resources For You!
  • Lessons Learned in Nonprofit Management
  • Cancelling or Postponing Your Events in Light of COVID-19
  • 5 Ways to Generate Sponsor Leads
  • How to Keep Your Visuals On-Brand
  • Fostering Board Engagement in Virtual Times
  • New Year’s Resolutions for Board Members
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • Post-Pandemic Event Lessons
  • How to Rewire Your Brain with Positive Thinking
  • Keep Your Mission in Mind to Maximize Results
  • Big Buzz Idea Group Launches Additional Services
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • Board or Bored Leadership – Enter the Magnificent Seven
  • Why Your Nonprofit Needs Brand Guidelines
  • Leadership Starts with You
  • Four Pillars to Attracting and Retaining Ideal Employees
  • Self-Care: A Necessity for Successful Leadership
  • Securing Help from Your Board: Are You Ready?
  • Optimize Your Contact List for Nonprofit Growth
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • Does Your Mission Have a Compelling Voice?
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Fresh Funding Ideas Are Blooming
  • 2020: A Lesson in Gratitude
  • How to Hire a Consultant
  • The 3 Mistakes I Made Managing a Nonprofit
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Board Nominating: A Better Way
  • 10 Tips to Cultivate Sponsor Relationships
  • The Birth of a New Vision
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Outsourcing: The Only Solution To Staffing Shortages
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • The Hidden Costs Behind Your Fundraiser
  • Four Step Process to Building Better Buy-In
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • 9 Lessons Learned from Our First Virtual Conference
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • How To Secure More Donor Dollars
  • Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • How Nonprofits Can Use Social Media to Meet Goals
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • 5 Secrets to Streamlining Your Administrative Tasks
  • The Need to Go Beyond Surveys
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Seven Tips to a More Productive Year for Your Organization
  • 5 Tips for Prioritizing Your Mental Health in the Workplace
  • Take Time to Evaluate Your Events
  • Never Overlook the Value of Gratitude
  • Transparency and Nonprofit Organizations
  • Interim Directors Provide Strength in Times of Transition
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Grateful for Nonprofit Leaders
  • Something Good: Building Your Team’s Connection
  • A Job Gone Wrong
  • 6 Tips for Recruiting Ideal Board Members
  • Clearer Communication Is the Secret to Better Outcomes
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • 6 Tips for Healthy Collaboration with Your Board Chair
  • The Benefits of Outsourcing
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • Life After COVID-19: Next Steps for Your Nonprofit
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • What’s Your Nonprofit’s Story
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?

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