By Brad Ball Vice President Big Buzz Idea Group “I love deadlines. I love the whooshing noise they make as they go by.” – Douglas Adams Simply too many organizations think about bringing new people onto the board of directors as a last-minute activity. They wait until just before the Annual Meeting, have a few quick, quiet conversations about who has time and is willing to join the board for the next term. Those people say ‘yes,’ the names are hastily approved, and thus, the next year’s board of directors is born. And this story repeats itself, often with just...
By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Routine “bored” meetings have transitioned from conference rooms to Zoom rooms for today’s remote workforce (and many are still a challenge to get enthused about…). Video conferencing is here to stay, so if you want your meetings to stand out while you increase engagement and avoid contributing to your staff’s zoom fatigue, you’ll want to pay attention. Whether you are using Zoom, Microsoft Teams, Google Hangouts or one of the many other online video platforms, it is always a good idea to look for ways to increase the engagement of your...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group “Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired and success achieved.” ~Helen Keller When you think of a “leader,” who comes to mind? We typically list examples of great leaders like Abraham Lincoln, Mother Teresa, Martin Luther King, Jr., Mahatma Gandhi and other famous people, but we overlook the value that each of us possess as leaders. Does your organization have strong leadership? How enthusiastic and impassioned are the leaders that sit on your board of directors?...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group We have always known that, out of necessity, nonprofit organizations are incredibly nimble and resilient. Over the last 12 months, organizations have made quick pivots and showed great commitment and creativity to the missions they serve. Now that it has been a full year of life with COVID-19, we asked our clients if they had any unexpected positive results from the pandemic. Here is what they had to say: Rogers Park Business Alliance “We added video interviews to our Small Business Saturday event in 2020. The pivot to video for...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group We regularly hear from nonprofits that their Board of Directors or certain members are not carrying their fair share of the weight. The biggest concern is leadership not delivering on their Board commitments and sometimes they aren’t even showing up to the organization’s events. But imagine the flipside: What if each Board member actively engaged with your organization? What if every Board member met their give-or-get requirements and took their fiduciary responsibilities more seriously? What if every Board member actively served and supported your nonprofit with shared vision and commitment toward...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group As we continue to navigate this most historic year, I have personally tried to remain focused on the positive and the valuable lessons learned in 2020. Since March 16th, we have helped nonprofit organizations create virtual meetings, webinars, networking events and happy hours. In August, we added in a virtual festival, and in September, we leveled up to our first virtual conference. In one day, we hosted nine breakout sessions, one general session with a hybrid awards presentation, a diversity panel, a happy hour and an exhibit hall. After kicking the...
Big Buzz Idea Group has enjoyed consulting nonprofits for the past 15 years, and over that time, whenever we met a new potential client, we heard a very common theme: “I had no idea a company like yours even existed!” The need for assistance has never been more obvious, which is why we are presenting a new suite of budget-friendly services to a larger audience of nonprofits.
Your mission is our mission, and now in addition to “powering nonprofit organizations to fuel positive change in the world,” we want to also “power nonprofit professionals” to accelerate your organization to fuel positive change in the world.
