By Melissa Lagowski CEO / Queen Bee / Founder Big Buzz Idea Group Nonprofit organizations exist to serve a very specific purpose. You know that your mission should always be the driving force for every project, program and event that you host. But how focused on that mission are you? What about your Board of Directors and your staff? Are you utilizing yours properly for decision-making? There are times when a nonprofit might accidentally lose its way. It may be a well-intended meeting that veers off-course. The enthusiasm builds and before you realize it, the committee has created an entire...
By Brad Ball Vice President Big Buzz Idea Group “I love deadlines. I love the whooshing noise they make as they go by.” – Douglas Adams Simply too many organizations think about bringing new people onto the board of directors as a last-minute activity. They wait until just before the Annual Meeting, have a few quick, quiet conversations about who has time and is willing to join the board for the next term. Those people say ‘yes,’ the names are hastily approved, and thus, the next year’s board of directors is born. And this story repeats itself, often with just...
By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...
By Brad Ball Vice President Big Buzz Idea Group As an association management company and nonprofit consultant, we’ve written extensively about the benefits of outsourcing for your organization. Outsourcing can help you navigate a tight job market or hiring market, ensuring that tasks are performed by competent professionals and the office is running efficiently throughout the hiring process. It can cost less than hiring new staff, is more reliable than counting on volunteers, and can even allow you to bring in an expert with a specific skillset you need for a limited time. With more and more complex tasks and responsibilities...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Nonprofits are constantly looking for new ways to grow their revenues and create additional reliable revenue streams. Sponsorship is often overlooked or deemed to be difficult and time-consuming, but it is a great way to secure additional funding. To date, we have helped clients secure more than $6 million in sponsorship, so we know it works when done properly – and we can help you find ways to generate more dollars. We have previously shared tips on how to organically find sponsors, and we want to share five additional ways to generate...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Far too many nonprofits that we talk to have a wash-rinse-repeat model of budgeting that we at Big Buzz do not generally support. For those readers who have been following us for a while, you know that we believe that forward-thinking budgeting leads to the growth of your organization. We fully believe that when it comes to budgeting, it is imperative to do a deeper dive about where you are and where you want to go as an association. You need to annually evaluate which resources are necessary to elevate your...
By: Sarah Pollock Nonprofit Account Manager Big Buzz Idea Group In the last quarter of what has been a very unpredictable year, everyone is fighting with full force towards their year-end campaigns. With a drastic change in the economy, this year has included more asks and more widespread campaigning from nonprofits, and funding sources, themselves, have to be as strategic as the askers. Though workloads have increased, sifting through donor lists and segmenting campaign asks – tasks which always seem to end up on the back burner as tedious and time-consuming – need to become your immediate goal. The development strategy needs to face three questions: How many donor lists do you currently have? How many times has each donor been asked for a...
By: Debbie McCann Partner W4Sight A virtual event is a great opportunity to showcase your nonprofit’s resilience and demonstrate your impact amidst the “new normal.” Just like with any in-person event, good planning is critical to virtual event success. Keep these three tips in mind to ensure that people remember the inspiring speaker, the amazing video, or the thought-provoking panel discussion – not the glitches. Tip #1: Set Expectations. Make sure people know what your event is all about, especially if you are doing a virtual event that specifically takes the place of an in-person event. In your email blasts...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group COVID-19 has wreaked havoc with nonprofit organizations this year, and many organizations have been forced to cancel or postpone their fundraising initiatives. We have seen organizations focus on their individual giving campaigns, and we have heard some greatly inspiring stories about donors who have really stepped up for causes close to their hearts. But on the other side, there are also many NPOs that are not traditional 501c3 organizations. Many of these other organizations do not have access to grants, donations or governmental funding, so what are they to do during...
By: Melissa Lagowski
CEO/Founder/Queen Bee of Big Buzz Idea Group
We all dream of a Board that wants to help move the mission outside of the Board Meeting. All too often, many Executive Directors share woeful stories of board members who barely show up for the meetings let alone support the organization in other ways. But lately, we have been hearing stories about boards and volunteers who are looking for ways to contribute in more meaningful ways. To maximize the willingness of leaders to support your nonprofit, it is important that you properly prepare for these opportunities.
