By: Debbie McCann Partner W4Sight A virtual event is a great opportunity to showcase your nonprofit’s resilience and demonstrate your impact amidst the “new normal.” Just like with any in-person event, good planning is critical to virtual event success. Keep these three tips in mind to ensure that people remember the inspiring speaker, the amazing video, or the thought-provoking panel discussion – not the glitches. Tip #1: Set Expectations. Make sure people know what your event is all about, especially if you are doing a virtual event that specifically takes the place of an in-person event. In your email blasts...
By: Amanda Wilson Nonprofit Account Manager Big Buzz Idea Group Imagine we’re in the year 2000 and a respiratory virus is spreading throughout the world, causing all events and social gatherings to be canceled and forcing businesses to close. The internet, while gaining traction, is still rudimentary. Google was invented only two years prior and popular websites like Wikipedia, MySpace or Facebook are still years away. With mandates to socially isolate to help stop the spread of this disease, meetings would cease and businesses would have been unable to maintain daily operations. Additional programming like professional development seminars would...
By: Melissa Lagowski Founder, CEO and Queen Bee, Big Buzz Idea Group It happened again last week. A nonprofit organization called to discuss their annual gala, describing how much money they want to raise while lamenting that they have no budget to hire a planner to assist them. Shortest conversation ever. They’re married to this event, though, so who will they find to do the work, and does that appear in the event budget? If they don’t outsource, then they self-produce, which comes at a cost. And staffing costs are a line item expense, so if they aren’t even identified, then...
By: Chris Baylis President & CEO, The Sponsorship Collective Events can be great. They can engage your donors, show off your cause, increase revenue and, most important of all (in my highly biased opinion) drive sponsorship dollars. Sponsorship sales can be a major revenue source from events. With a little effort, you can make your next event a sponsor’s dream! MAKE SURE YOUR ATTENDEES LOVE YOUR EVENT What do your attendees have to do with fundraising event sponsorship? Everything. Don’t fool yourself into thinking that the people at your gala are excited about another 30 second speech from a donor or sponsor....
By: Melissa Lagowski President, Founder and Queen Bee, Big Buzz Idea Group When I first became an Executive Director, I was so excited! I couldn’t wait to roll up my sleeves and dig into the work to make my organization and the community prosper and thrive. But it didn’t take long to realize that running an organization as a team of one was exhausting, though I couldn’t fully understand why the task seemed so daunting. After many years, as I reflect on my first nonprofit role, it now seems so clear: executive directors are expected to wear many hats. How...
Does your organization host an annual event? What is the purpose of the event and why is it relevant? Do your members know and understand this? Are your guests fully aware of the purpose of the event? Far too often when we meet with NPOs, they are not at all clear why they host an event. And at least half of the stories begin with “a key member of the leadership team wanted an event so they created one.” It takes a great deal of time and money to plan and produce an event, so it is imperative that you...
