By Melissa Lagowski
CEO / Queen Bee / Founder
Big Buzz Idea Group
Nonprofit organizations exist to serve a very specific purpose. You know that your mission should always be the driving force for every project, program and event that you host. But how focused on that mission are you?
What about your Board of Directors and your staff? Are you utilizing yours properly for decision-making?
There are times when a nonprofit might accidentally lose its way. It may be a well-intended meeting that veers off-course. The enthusiasm builds and before you realize it, the committee has created an entire event that does not actually tie into your cause at all. Or perhaps your nonprofit has been hosting an annual event for so long that people don’t even question why it continues – even though it doesn’t tie into the core mission.
Take the time to review and recalibrate your organization to ensure that everything you do aligns properly with your core purpose. When programming and events are all driven by this fundamental objective, amazing results will transpire.
You will see staff and board members gain new energy. With a laser focus, your events will have greater success. Marketing and communication efforts will offer greater clarity and be more magnetic in their appeal with the right audience.
When you gain greater clarity for your nonprofit and apply it effectively, your organization will naturally elevate to a new level of success. So, when you do your annual review of your programs and events in planning for the future of the association, look at everything through the mission-lens to ensure that you are serving your purpose at the highest level.
