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Powering Nonprofits to Fuel Positive Change

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SPONSORSHIP 101: Growing Nonprofit Revenues

SPONSORSHIP 101: Growing Nonprofit Revenues

By Melissa Lagowski Founder/CEO/Queen Bee Big Buzz Idea Group Be it donors or dinners or annual bake sales, nonprofit organizations live and die by their budgets and funding streams. Finding a steady revenue stream may seem difficult but it also might just be hidden in plain sight: look around to discover that opportunities exist to develop a sponsorship program that can play mightily into your success. Established nonprofits already have an underlying support system in their board of directors, staff members, social media followers, donors, etc., who believe in the cause. This network brings obvious value to the organization and...

Should Sponsorships Include Membership Dues?

Should Sponsorships Include Membership Dues?

By Brad Ball Big Buzz Idea Group Vice President It should go without saying that sponsorship can be a great tool for associations to increase revenue, but what goes into any well-planned program may vary widely depending on context. For example, sponsorship for a single event will likely look very different from an annual sponsorship. There are many excellent resources on sponsorship across the web (including these articles from the Big Buzz Idea Group blog). However, one point that doesn’t seem to get much attention is the touchy subject of whether to include membership dues in your sponsorship packages. This...

5 Ways to Generate Sponsor Leads

5 Ways to Generate Sponsor Leads

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Nonprofits are constantly looking for new ways to grow their revenues and create additional reliable revenue streams. Sponsorship is often overlooked or deemed to be difficult and time-consuming, but it is a great way to secure additional funding. To date, we have helped clients secure more than $6 million in sponsorship, so we know it works when done properly – and we can help you find ways to generate more dollars. We have previously shared tips on how to organically find sponsors, and we want to share five additional ways to generate...

Organic Methods to Cultivate Sponsorship Leads

Organic Methods to Cultivate Sponsorship Leads

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group   When clients come to us wanting to start a sponsorship program, they often start rattling off the national and/or international companies that they want to target for sponsorships. Of course, it is natural for people to immediately think of the companies that have multi-billion dollar budgets and presume that all of these large benefactors will want to support the cause. But the reality is that thousands and thousands of other nonprofits are also thinking the same thing, so the sheer volume of asks going into that particular company each day...

10 Tips to Cultivate Sponsor Relationships

10 Tips to Cultivate Sponsor Relationships

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Many nonprofits work diligently on annual giving, private donations and grants to fund their organizations, but we find many nonprofits are not tapping into corporate sponsorships as a way to enhance their bottom line. Many corporations sponsor events and organizations as a part of their annual marketing budget and/or as part of their corporate-social responsibility initiatives. Companies generally sponsor for one of two reasons: marketing exposure or brand alignment. If you are working to grow funding for your nonprofit, consider these best practices to help foster financial partners for your cause....

How to Secure Mega Sponsorships For Your Fundraising Event!

How to Secure Mega Sponsorships For Your Fundraising Event!

By: Chris Baylis President & CEO, The Sponsorship Collective Events can be great. They can engage your donors, show off your cause, increase revenue and, most important of all (in my highly biased opinion) drive sponsorship dollars. Sponsorship sales can be a major revenue source from events. With a little effort, you can make your next event a sponsor’s dream! MAKE SURE YOUR ATTENDEES LOVE YOUR EVENT What do your attendees have to do with fundraising event sponsorship? Everything. Don’t fool yourself into thinking that the people at your gala are excited about another 30 second speech from a donor or sponsor....

SPONSORSHIP 101: To Package or Not to Package

SPONSORSHIP 101: To Package or Not to Package

Part Two of a Two-Part Series (Click here to read Part One) By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group Now that you have learned the value of a sponsorship program and outlined the assets that your organization can offer to a sponsor, let’s look at the next phase of program development. To Package or Not to Package There are different schools of thought when it comes to sponsorships and sponsorship packages. One involves creating a menu of levels of deliverables and pricing, while the other requires a bit more effort in customizing a sponsorship based...

SPONSORSHIP 101: Growing Nonprofit Revenues

SPONSORSHIP 101: Growing Nonprofit Revenues

Part One of a Two-Part Series (Click here to read Part Two) By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group Be it donors or dinners or annual bake sales, nonprofit organizations live and die by their budgets and funding streams. Finding a steady revenue stream may seem difficult but it also might just be hidden in plain sight: look around to discover that opportunities exist to develop a sponsorship program that can play mightily into your success. Established nonprofits already have an underlying support system in their board of directors, staff members, social media followers, donors,...

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Insights Blog Archive

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  • Celebrate You and Avoid Nonprofit Burnout
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
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  • How to Rewire Your Brain with Positive Thinking
  • Lessons Learned in Nonprofit Management
  • Self-Care: A Necessity for Successful Leadership
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • 7 Tips for Managing Hybrid Events
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • Client Spotlight: Hope For The Day
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)
  • DIY Event Photos
  • The 3 Mistakes I Made Managing a Nonprofit
  • Time to Assess Your Year-End Campaigns
  • The Birth of a New Vision
  • 5 Ways to Generate Sponsor Leads
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Please Send a Hi-res Copy of Your Logo
  • Team Culture Exists Beyond the Office Walls
  • Losing Control? Reclaim Your Time!
  • Transparency and Nonprofit Organizations
  • The Need to Go Beyond Surveys
  • Silver Linings Discovered Amidst a Pandemic
  • How To Secure More Donor Dollars
  • Leadership Starts with You
  • Never Overlook the Value of Gratitude
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Board Nominating: A Better Way
  • The Compelling Case to Renew
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • 2020: A Lesson in Gratitude
  • 10 Tips to Cultivate Sponsor Relationships
  • Take Time to Evaluate Your Events
  • 6 Tips for Cultivating Gratitude in the Workplace
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Financial Planning for Uncertain Times
  • Networking for Personal and Professional Growth
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  • Client Spotlight: Cyberjutsu
  • How to Keep Your Visuals On-Brand
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • Cancelling or Postponing Your Events in Light of COVID-19
  • Four Step Process to Building Better Buy-In
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  • Life After COVID-19: Next Steps for Your Nonprofit
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  • Organizational Operations Versus Organizational Strategy
  • Clearer Communication Is the Secret to Better Outcomes
  • How to Secure Mega Sponsorships For Your Fundraising Event!
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  • Keep Your Mission in Mind to Maximize Results
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  • Something Good: Building Your Team’s Connection
  • How Big Is Your Fire?
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • Board or Bored Leadership – Enter the Magnificent Seven
  • Big Buzz Has COVID-19 Resources For You!
  • Best Practices For Nonprofit Management
  • Word of the Year: Manifestation
  • Is Your Marketing Missing the Mark?
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • The Benefits of Outsourcing
  • Four Pillars to Attracting and Retaining Ideal Employees
  • 6 Tips for Healthy Collaboration with Your Board Chair
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • Holding On When You Feel Like Throwing In the Towel
  • The Keys to Presenting Your Nonprofit Online
  • Organic Methods to Cultivate Sponsorship Leads
  • Should Sponsorships Include Membership Dues?
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  • Making a Case for Strategic Planning
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
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  • 3 Reasons Why Your Organization Should Use Canva
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  • Big Buzz Idea Group Launches Additional Services
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  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • The Importance of Authenticity in Sales and Networking
  • A Job Gone Wrong
  • Boost Your Daily Productivity
  • Employee Retention Tax Credit Yields Powerful Opportunity
  • The Hidden Costs Behind Your Fundraiser

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  • info@bigbuzzideagroup.com

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