By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group As we continue to navigate this most historic year, I have personally tried to remain focused on the positive and the valuable lessons learned in 2020. Since March 16th, we have helped nonprofit organizations create virtual meetings, webinars, networking events and happy hours. In August, we added in a virtual festival, and in September, we leveled up to our first virtual conference. In one day, we hosted nine breakout sessions, one general session with a hybrid awards presentation, a diversity panel, a happy hour and an exhibit hall. After kicking the...
By: Sarah Pollock Nonprofit Account Manager Big Buzz Idea Group In the last quarter of what has been a very unpredictable year, everyone is fighting with full force towards their year-end campaigns. With a drastic change in the economy, this year has included more asks and more widespread campaigning from nonprofits, and funding sources, themselves, have to be as strategic as the askers. Though workloads have increased, sifting through donor lists and segmenting campaign asks – tasks which always seem to end up on the back burner as tedious and time-consuming – need to become your immediate goal. The development strategy needs to face three questions: How many donor lists do you currently have? How many times has each donor been asked for a...
By: Debbie McCann Partner W4Sight A virtual event is a great opportunity to showcase your nonprofit’s resilience and demonstrate your impact amidst the “new normal.” Just like with any in-person event, good planning is critical to virtual event success. Keep these three tips in mind to ensure that people remember the inspiring speaker, the amazing video, or the thought-provoking panel discussion – not the glitches. Tip #1: Set Expectations. Make sure people know what your event is all about, especially if you are doing a virtual event that specifically takes the place of an in-person event. In your email blasts...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group During an election year, people within your nonprofit may want to support political causes and candidates. What does this mean for your 501(c)(3) organization? To maintain tax-exempt status under the Internal Revenue Code, your organization cannot directly or indirectly participate in a political campaign to support or oppose a candidate for elected office. This means your nonprofit cannot show political bias. You may not, in any way, indicate that the organization favors or opposes a candidate. Your organization cannot make political statements or endorsements in favor of one candidate or make...
By: Brad Ball Vice President Big Buzz Idea Group Whether you are well-seasoned in your nonprofit management career, just starting out at an entry-level nonprofit job or somewhere in the middle, you most likely spend a good deal of time in the digital workspace. In this post, we’re going to tell you about our top five favorite online tools to make your life easier and keep your nonprofit organization running smoothly without spending a penny. DESIGN: Canva We’ve written about this one before and it’s worth mentioning again because it’s such a powerful tool for your nonprofit marketing team. Keep...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Today’s the day to make things happen. It’s time to move forward (while the whole world seems to have stopped, and we watch and wait and wonder and worry). Put aside the feeling of helplessness, that the more we learn, the less we understand what it all means for each of us. That’s the problem with paralysis by analysis: while we’re stuck in the mud and waiting for something, time keeps slippin’ and the world keeps spinnin’… A boulder has been placed in your path. While deciding what to do...
By: Kelli Moore Principal, Ando Advisors When something significant happens in an organization, leaders may find it difficult to focus on anything but getting through the big event. Changes that are fraught with uncertainty, like leadership transitions or losing grant funding, are most challenging, but even positive changes like launching a new initiative or receiving a large grant will raise questions among staff. During times of transition, “What does this mean for me?” is foremost on everyone’s mind. It’s not surprising, then, that communication often gets bumped to the bottom of the priority list during major changes. Unfortunately, a lack...
By: Melissa Lagowski President, Founder and Queen Bee, Big Buzz Idea Group “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” ~Maya Angelou Think back to the last time that you had an AMAZING customer experience. Was it on the phone? A retail experience in a store? Perhaps it was during a meal at a restaurant or café. It might have even been your morning barista. What made it truly special for you? For me, it can be as simple as a smile that...
