By Melissa Lagowski Big Buzz Idea Group CEO/Founder/Queen Bee It is a moment that every nonprofit executive hopes will never come: Your day is flowing like most days, and all is well when, in a blink, a single phone call disrupts the status quo and turns your world upside down. Dazed and confused now, how do you react? What are the next steps? Who ya gonna call? As part of your fiduciary responsibilities to your association, it is prudent to have a crisis communication plan in place. This is a task that many organizations put on their to-do list, but...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Newsletters sent to your organization’s email list—also known as e-newsletters or electronic, digital or email newsletters—hold incredible value. So many nonprofits are not using this marketing channel to the fullest potential, but newsletters are a key resource and a crucial component of a balanced and successful communication strategy. How effective are newsletters, and how do they help nonprofits? According to a recent survey, 69 percent of nonprofits worldwide regularly send an email newsletter. Nonprofits have the second best industry open rate, with an average open rate of 25.2 percent and click-through...
By Cat Donovan Executive Assistant Big Buzz Idea Group In March of 2020 we began navigating a maze of unknown depth and complexity. Juggling balls and spinning plates multiplied by the day. Professional settings and expectations changed overnight. Families with school-aged children had the routines they depended on completely uprooted. It quickly became apparent that managing and maintaining positive mental health was going to be both a challenge and a priority. The Kaiser Family Foundation (KFF), a nonprofit organization focusing on national health issues, released the results of a tracking poll about one year into the pandemic that indicated four...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Have you ever had one of those situations? You know the one. You are communicating with a colleague, and you thought that you had given such incredibly clear directions that you couldn’t believe it when they didn’t do what you had instructed? It happens unintentionally. Most of the time people think that they are being very specific in their conversations. We believe that we have transferred all the relevant information for the recipient to properly execute a task, but in reality we have a lot of information in our mind that...
By Melissa Lagowski CEO / Queen Bee / Founder Big Buzz Idea Group In thinking back to my first day as an Executive Director (E.D.), I realize now that the tone was set right there on day one. I met the Board President at my new office. He unlocked the door, handed me the key and said, “Have a nice day” as he left. There was no training, nobody to answer my questions. I don’t even know if I saw any of the board members between meetings (except, on occasion, for the Board member who owned the building where my...
By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Routine “bored” meetings have transitioned from conference rooms to Zoom rooms for today’s remote workforce (and many are still a challenge to get enthused about…). Video conferencing is here to stay, so if you want your meetings to stand out while you increase engagement and avoid contributing to your staff’s zoom fatigue, you’ll want to pay attention. Whether you are using Zoom, Microsoft Teams, Google Hangouts or one of the many other online video platforms, it is always a good idea to look for ways to increase the engagement of your...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group As we continue to navigate this most historic year, I have personally tried to remain focused on the positive and the valuable lessons learned in 2020. Since March 16th, we have helped nonprofit organizations create virtual meetings, webinars, networking events and happy hours. In August, we added in a virtual festival, and in September, we leveled up to our first virtual conference. In one day, we hosted nine breakout sessions, one general session with a hybrid awards presentation, a diversity panel, a happy hour and an exhibit hall. After kicking the...
