• Home
  • About Us
  • Services
  • Case Studies
  • Blog
  • Join the Team
  • Contact

Powering Nonprofits to Fuel Positive Change

773.804.8589
info@bigbuzzideagroup.com
Big Buzz Idea GroupBig Buzz Idea Group
  • Home
  • About Us
  • Services
  • Case Studies
  • Blog
  • Join the Team
  • Contact

The Compelling Case to Renew

Home » The Compelling Case to Renew
The Compelling Case to Renew
Group of paper airplanes, orange one is the first place, can be used leadership/individuality concepts. ( 3d render )

The Compelling Case to Renew

Posted by Amanda Wilson

By: Melissa Lagowski
CEO/Founder/Queen Bee
Big Buzz Idea Group

 

Today’s the day to make things happen.

It’s time to move forward (while the whole world seems to have stopped, and we watch and wait and wonder and worry). Put aside the feeling of helplessness, that the more we learn, the less we understand what it all means for each of us. That’s the problem with paralysis by analysis: while we’re stuck in the mud and waiting for something, time keeps slippin’ and the world keeps spinnin’…

A boulder has been placed in your path. While deciding what to do about this obstacle (move it? break it? climb it? go around it? use it to your advantage somehow?), there are still vital tasks to complete and a mission to fulfill. Thus, life must go on for your nonprofit.

One of the biggest concerns for many 501(c)6 organizations has to do with issuing membership renewal invoices amidst deteriorating financial conditions. With no idea of how or when the situation will improve, it’s very likely that some businesses will not be able to pay their current membership dues as they fight to keep their business open, but your organization is also fighting to continue serving your members, and membership dues are a strong source of revenue for your organization. So what do you do?

Show Value

What can you do TODAY to answer a question or solve a problem for your members? What can you share TODAY that will fully display your relevance? What can you do TODAY with the resources you have available to show your value during times of uncertainty?

Take this opportunity to remind members of the value of your organization and how you are working through the current uncertainties to assist them. Show how they can benefit from your services and resources through these trying times. This will make it easier for them to see the value of the renewal.

Communicate Clearly

Remember that if you are a membership-based organization, you exist to serve your members. Highlight your programs and remind the members what is in it for them and why it matters. Clearly explain the benefits of the resources you offer to show the value of your organization. Including this information with your invoice can also serve as a good reminder about why a company should renew.

Be Sensitive

Some of your members may want to renew but just don’t have the financial resources to do so as they fight to keep people employed and keep the lights on. Plan for it now and handle these situations on a case by case basis. While some companies may be struggling, not all businesses are. Show sensitivity in your cover letter that you know these are trying times and offer members payment options up front if this is a viable option. Perhaps installments would help or perhaps you can offer a deferral payment to keep your members connected at this time. Certainly don’t offer more than your nonprofit can afford, but think of creative solutions that might benefit everyone involved. For the solvency of your organization, it is important to send out the renewal notices, and then adjust and accommodate as needed.

Expand Your Reach 

As you rise to the occasion to support your members, there may be an opportunity to expand your services to other potential members. During this crisis, people are looking for solutions, resources and connectivity. If you have an opportunity to expand your reach, be sure to do it. Sharing your resources in someone’s time of need creates a sense of loyalty and trust to develop future memberships.

As a member-based entity, renewals are an annual occurrence. It is important that you continue business as usual as much as possible for the financial health of your association. And when you are devoted clearly to bringing value to your members on a year-round basis, they will see these renewals as a necessary business expense, not an optional one.

Tags: Association ManagementCommunicationMembershipMembership EngagementNonprofit Organization
Share
0

You also might be interested in

10 Tips to Cultivate Sponsor Relationships
10 Tips to Cultivate Sponsor Relationships

10 Tips to Cultivate Sponsor Relationships

Feb 10, 2020

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Many[...]

Networking for Personal and Professional Growth
Casual Catering Discussion Meeting Colleagues Concept

Networking for Personal and Professional Growth

Jul 10, 2019

By: Katelyn Foehner Communications Manager, Big Buzz Idea Group  [...]

Revenue, Growth, Sposorship

SPONSORSHIP 101: To Package or Not to Package

Mar 13, 2018

Part Two of a Two-Part Series (Click here to read[...]

Check Out These Recent Posts

  • How to Hire a Consultant
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Silver Linings Discovered Amidst a Pandemic
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Fostering Board Engagement in Virtual Times
  • Self-Care: A Necessity for Successful Leadership
  • 5 Ways to Generate Sponsor Leads

Sign up for Insights newsletter

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Big Buzz Idea Group, 4055 W. Peterson Ave., Chicago, IL, 60646, https://bigbuzzideagroup.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Tag Cloud

501c3 Appreciation Association Management Big Buzz Idea Group Board Members Board of Directors Communication Communications Core Values Culture Development Digital Marketing Donations Donors Event Planner Event Planning Events Executive Director Funding Fundraising Goal-Setting Gratitude Leadership Marketing mission Networking Nonprofit Nonprofit Board Members Nonprofit Fundraising Nonprofit Leadership Nonprofit Management Nonprofit Organization NPO Organization Organization's Culture Organizational Growth Outsourcing Productivity Social Media Sponsors Sponsorship Staff Strategic Planning Virtual Volunteers

Insights Blog Archive

  • What’s Your Nonprofit’s Story
  • Nonprofit Event Venues 101
  • Organic Methods to Cultivate Sponsorship Leads
  • Organizational Operations Versus Organizational Strategy
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • How to Rewire Your Brain with Positive Thinking
  • Does Your Mission Have a Compelling Voice?
  • Self-Care: A Necessity for Successful Leadership
  • DIY Event Photos
  • How Nonprofits Can Use Social Media to Meet Goals
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • Making a Case for Strategic Planning
  • Lessons Learned in Nonprofit Management
  • Tips For Meaningful #GivingTuesday Follow-Up
  • Transparency and Nonprofit Organizations
  • The Need to Go Beyond Surveys
  • The Hidden Costs Behind Your Fundraiser
  • Never Overlook the Value of Gratitude
  • Networking for Personal and Professional Growth
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • Four Pillars to Attracting and Retaining Ideal Employees
  • Goal-Setting For Successful Events
  • 11 Tips to Make Your Newsletter More Readable
  • 5 Ways to Generate Sponsor Leads
  • 10 Tips to Cultivate Sponsor Relationships
  • Board or Bored Leadership – Enter the Magnificent Seven
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • 3 Reasons Why Your Organization Should Use Canva
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Big Buzz Idea Group Launches Additional Services
  • Is Your Marketing Missing the Mark?
  • Take Time to Evaluate Your Events
  • Big Buzz Has COVID-19 Resources For You!
  • Team Culture Exists Beyond the Office Walls
  • Fostering Board Engagement in Virtual Times
  • How to Keep Your Visuals On-Brand
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • A Job Gone Wrong
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • 4 Productivity Tips to Elevate Your Nonprofit
  • The Birth of a New Vision
  • Communication Tips to Advance Your Organization
  • Why Is My Organization Not Growing?
  • Time to Assess Your Year-End Campaigns
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • The Benefits of Outsourcing
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • Nonprofit Form 990: Friend or Foe?
  • Seven Tips to a More Productive Year for Your Organization
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • Life After COVID-19: Next Steps for Your Nonprofit
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • Boost Your Daily Productivity
  • Fresh Funding Ideas Are Blooming
  • Innovative Approach to Volunteer Recruitment
  • The Compelling Case to Renew
  • Why Identifying and Communicating Your Core Values Is Important
  • Four Step Process to Building Better Buy-In
  • Silver Linings Discovered Amidst a Pandemic
  • 5 Secrets to Streamlining Your Administrative Tasks
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • How to Hire a Consultant
  • Celebrate You and Avoid Nonprofit Burnout
  • 9 Lessons Learned from Our First Virtual Conference
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Why Your Nonprofit Needs Brand Guidelines
  • Should You Ever Cover Board Member Expenses?
  • Securing Help from Your Board: Are You Ready?
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • The Board’s Hot (Summer) Topics
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • 6 Tips for Recruiting Ideal Board Members
  • New Year’s Resolutions for Board Members
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • Cancelling or Postponing Your Events in Light of COVID-19
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • How To Secure More Donor Dollars
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • Holding On When You Feel Like Throwing In the Towel
  • Tips for Virtual Event Success
  • Optimize Your Contact List for Nonprofit Growth
  • Financial Planning for Uncertain Times
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • SPONSORSHIP 101: To Package or Not to Package
  • Becoming a Virtual Event Planner in an Instant
  • 2020: A Lesson in Gratitude
  • Budgeting for Your Nonprofit in Uncertain Times
  • Please Send a Hi-res Copy of Your Logo
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Interim Directors Provide Strength in Times of Transition

Contact Us

Want more info? Have a question? Send us an email and we'll get back to you, asap.

Send Message
Spark the growth and power of your organization. Schedule your FREE consultation today. Power up!

CONTACT INFO

  • Big Buzz Idea Group
  • 4055 W. Peterson Ave., #105 Chicago, IL 60646
  • 773.804.8589
  • 773.804.8986
  • info@bigbuzzideagroup.com

Connect with us

Twitter

  • RT  @SMPS_CEO : Associations are financially devastated but remain locked out of essential relief. Why?!  @senatemajldr ,  @SenSchumer ,  @Speaker …
  • 4 months ago
  • When your members appreciate their #membership and feel valued, they’ll talk about it.  http://t.co/IoOAeOTCq1 
  • 4 months ago

Follow @BigBuzzIG

© 2021 — Big Buzz Idea Group

  • Home
  • About Us
  • Services
  • Case Studies
  • Blog
  • Join the Team
  • Contact
Prev Next