By Brad Ball Vice President Big Buzz Idea Group As an association management company and nonprofit consultant, we’ve written extensively about the benefits of outsourcing for your organization. Outsourcing can help you navigate a tight job market or hiring market, ensuring that tasks are performed by competent professionals and the office is running efficiently throughout the hiring process. It can cost less than hiring new staff, is more reliable than counting on volunteers, and can even allow you to bring in an expert with a specific skillset you need for a limited time. With more and more complex tasks and responsibilities...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group We have always known that, out of necessity, nonprofit organizations are incredibly nimble and resilient. Over the last 12 months, organizations have made quick pivots and showed great commitment and creativity to the missions they serve. Now that it has been a full year of life with COVID-19, we asked our clients if they had any unexpected positive results from the pandemic. Here is what they had to say: Rogers Park Business Alliance “We added video interviews to our Small Business Saturday event in 2020. The pivot to video for...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Nonprofits are constantly looking for new ways to grow their revenues and create additional reliable revenue streams. Sponsorship is often overlooked or deemed to be difficult and time-consuming, but it is a great way to secure additional funding. To date, we have helped clients secure more than $6 million in sponsorship, so we know it works when done properly – and we can help you find ways to generate more dollars. We have previously shared tips on how to organically find sponsors, and we want to share five additional ways to generate...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group We regularly hear from nonprofits that their Board of Directors or certain members are not carrying their fair share of the weight. The biggest concern is leadership not delivering on their Board commitments and sometimes they aren’t even showing up to the organization’s events. But imagine the flipside: What if each Board member actively engaged with your organization? What if every Board member met their give-or-get requirements and took their fiduciary responsibilities more seriously? What if every Board member actively served and supported your nonprofit with shared vision and commitment toward...
By: Brad Ball Vice President Big Buzz Idea Group If boosting membership is a key goal for your organization, we’ve got three questions to kick off your strategic planning. To add some context, we spoke with Lynsey Sorrell, the Vice President of Membership for the Ely Chapter of Lambda Alpha International, the Honorary Society for the Advancement of Land Economics. As one of our valued association management clients, she was able to share some of the impactful ways we’ve worked together to improve her organization’s membership. Read on for our thought-starters to move your own membership forward. 1. How can...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Far too many nonprofits that we talk to have a wash-rinse-repeat model of budgeting that we at Big Buzz do not generally support. For those readers who have been following us for a while, you know that we believe that forward-thinking budgeting leads to the growth of your organization. We fully believe that when it comes to budgeting, it is imperative to do a deeper dive about where you are and where you want to go as an association. You need to annually evaluate which resources are necessary to elevate your...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group As we continue to navigate this most historic year, I have personally tried to remain focused on the positive and the valuable lessons learned in 2020. Since March 16th, we have helped nonprofit organizations create virtual meetings, webinars, networking events and happy hours. In August, we added in a virtual festival, and in September, we leveled up to our first virtual conference. In one day, we hosted nine breakout sessions, one general session with a hybrid awards presentation, a diversity panel, a happy hour and an exhibit hall. After kicking the...
By: Sarah Pollock Nonprofit Account Manager Big Buzz Idea Group In the last quarter of what has been a very unpredictable year, everyone is fighting with full force towards their year-end campaigns. With a drastic change in the economy, this year has included more asks and more widespread campaigning from nonprofits, and funding sources, themselves, have to be as strategic as the askers. Though workloads have increased, sifting through donor lists and segmenting campaign asks – tasks which always seem to end up on the back burner as tedious and time-consuming – need to become your immediate goal. The development strategy needs to face three questions: How many donor lists do you currently have? How many times has each donor been asked for a...
