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Marketing

Home Tag Marketing
Our Top Five Free Online Tools for Nonprofit Management Teams

Our Top Five Free Online Tools for Nonprofit Management Teams

By: Brad Ball Vice President Big Buzz Idea Group Whether you are well-seasoned in your nonprofit management career, just starting out at an entry-level nonprofit job or somewhere in the middle, you most likely spend a good deal of time in the digital workspace. In this post, we’re going to tell you about our top five favorite online tools to make your life easier and keep your nonprofit organization running smoothly without spending a penny. DESIGN: Canva We’ve written about this one before and it’s worth mentioning again because it’s such a powerful tool for your nonprofit marketing team. Keep...

How to Keep Your Visuals On-Brand

How to Keep Your Visuals On-Brand

By: Lidia Varesco Racoma
Owner of Lidia Varesco Design

Are your organization’s visuals on-brand or have they slowly started to derail?

Between working with multiple team members and outside vendors—plus the popularity of image creation apps like Canva and Adobe Spark—brand visuals can start to become diluted over time.

But fear not, you can maintain successful brand consistency by doing some simple planning and preparation.

3 Reasons Why Your Organization Should Use Canva

3 Reasons Why Your Organization Should Use Canva

By: Katelyn Foehner Communications Manager Big Buzz Idea Group As many nonprofit executive leaders know, your title encompasses much more than what it states. Many executive directors serve as not only the ED but the bookkeeper, event planner, communications guru and everything in between. Finding easier ways to get the job done is essential to fulfilling all your tasks. Insert Canva into the equation to save stress, time and money. Canva is a free-to-use online design platform. While many people use it to create images for social media, Canva can be used to create t-shirt designs, invitations, blog banners, business...

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

By: Andy Crestodina Co-Founder and Chief Marketing Officer, Orbit Media   Where there’s traffic there’s hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. And we do it by being active in three areas: search engine optimization, social media marketing and email marketing. Certain content has advantages in certain channels, but every piece of content can be promoted in all three. Let’s look at how this all works with content. Then we’ll explore 50 specific...

Why Your Nonprofit Needs Brand Guidelines

Why Your Nonprofit Needs Brand Guidelines

By: Lidia Varesco Art Director & Designer, Lidia Varesco Design I work with many nonprofits in Chicago, and one of the reasons they choose to work with me is because they need help bringing consistency to their branding and marketing materials. For an established organization (or even a new one), branding can start to become diluted over time, with marketing materials using multiple versions of logos, colors and images that are not on-brand, and messaging that is not targeted or audience-focused. This is where brand guidelines can make a big impact. What are brand guidelines? Brand guidelines (also sometimes called...

Is Your Marketing Missing the Mark?

Is Your Marketing Missing the Mark?

By: Valeria Basso Symphonic Communications Consulting Here is a fact you most likely don’t want to hear but need to: 98% of your marketing is a waste of money. It’s just noise and your audience is hardly noticing it. The truth is that most non-profits miss the mark with their marketing because their message fails to answer a simple question: What’s in it for the donors? You can tell uplifting stories about how your organization is changing lives but if you don’t show your donors how your work impacts and matters to them, those stories are going to be largely...

How Nonprofits Can Use Social Media to Meet Goals

How Nonprofits Can Use Social Media to Meet Goals

8 Ways Social Media Can Further Your Mission By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group When to-do lists run long, social media management is often one of the first things to fall off a busy nonprofit team’s plate. While it’s crucial to stay focused on organizational strategy, building and maintaining a social media presence is a tactic that can help your nonprofit successfully execute that big-picture strategy and meet next-level goals. Social media may seem small-reaching, especially if you’re still working to build a following, but with consistent, engaging content, it has limitless potential. How...

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  • 2020: A Lesson in Gratitude
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Insights Blog Archive

  • Financial Planning for Uncertain Times
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • Team Culture Exists Beyond the Office Walls
  • Nonprofit Event Venues 101
  • Four Step Process to Building Better Buy-In
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Holding On When You Feel Like Throwing In the Towel
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • How Nonprofits Can Use Social Media to Meet Goals
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • New Year’s Resolutions for Board Members
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • The Birth of a New Vision
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • Celebrate You and Avoid Nonprofit Burnout
  • DIY Event Photos
  • How to Rewire Your Brain with Positive Thinking
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • Does Your Mission Have a Compelling Voice?
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • Big Buzz Has COVID-19 Resources For You!
  • 11 Tips to Make Your Newsletter More Readable
  • Why Your Nonprofit Needs Brand Guidelines
  • The Benefits of Outsourcing
  • SPONSORSHIP 101: To Package or Not to Package
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • Making a Case for Strategic Planning
  • Innovative Approach to Volunteer Recruitment
  • Big Buzz Idea Group Launches Additional Services
  • Becoming a Virtual Event Planner in an Instant
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • Budgeting for Your Nonprofit in Uncertain Times
  • Organic Methods to Cultivate Sponsorship Leads
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • Optimize Your Contact List for Nonprofit Growth
  • Organizational Operations Versus Organizational Strategy
  • 10 Tips to Cultivate Sponsor Relationships
  • Is Your Marketing Missing the Mark?
  • 6 Tips for Recruiting Ideal Board Members
  • 2020: A Lesson in Gratitude
  • Board or Bored Leadership – Enter the Magnificent Seven
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • Communication Tips to Advance Your Organization
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • Take Time to Evaluate Your Events
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • Why Is My Organization Not Growing?
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • Tips For Meaningful #GivingTuesday Follow-Up
  • Networking for Personal and Professional Growth
  • The Need to Go Beyond Surveys
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • How To Secure More Donor Dollars
  • Seven Tips to a More Productive Year for Your Organization
  • Nonprofit Form 990: Friend or Foe?
  • Lessons Learned in Nonprofit Management
  • Securing Help from Your Board: Are You Ready?
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Cancelling or Postponing Your Events in Light of COVID-19
  • What’s Your Nonprofit’s Story
  • How to Keep Your Visuals On-Brand
  • A Job Gone Wrong
  • Why Identifying and Communicating Your Core Values Is Important
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • The Hidden Costs Behind Your Fundraiser
  • Transparency and Nonprofit Organizations
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • 5 Secrets to Streamlining Your Administrative Tasks
  • Never Overlook the Value of Gratitude
  • 9 Lessons Learned from Our First Virtual Conference
  • Interim Directors Provide Strength in Times of Transition
  • Tips for Virtual Event Success
  • Fresh Funding Ideas Are Blooming
  • Four Pillars to Attracting and Retaining Ideal Employees
  • Please Send a Hi-res Copy of Your Logo
  • Time to Assess Your Year-End Campaigns
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • Goal-Setting For Successful Events
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Boost Your Daily Productivity
  • 3 Reasons Why Your Organization Should Use Canva
  • The Board’s Hot (Summer) Topics
  • 5 Ways to Generate Sponsor Leads
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • Life After COVID-19: Next Steps for Your Nonprofit
  • Should You Ever Cover Board Member Expenses?
  • The Compelling Case to Renew

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