• Home
  • About Us
  • Services
  • Case Studies
  • Blog
  • Join the Team
  • Contact

Powering Nonprofits to Fuel Positive Change

773.804.8589
info@bigbuzzideagroup.com
Big Buzz Idea GroupBig Buzz Idea Group
  • Home
  • About Us
  • Services
  • Case Studies
  • Blog
  • Join the Team
  • Contact
How to Develop Your Nonprofit’s Audience Persona

How to Develop Your Nonprofit’s Audience Persona

By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...

Promotion Ideas to Benefit Your Nonprofit – Part II

Promotion Ideas to Benefit Your Nonprofit – Part II

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...

Promotion Ideas to Benefit Your Nonprofit – Part I

Promotion Ideas to Benefit Your Nonprofit – Part I

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...

Our Top Five Free Online Tools for Nonprofit Management Teams

Our Top Five Free Online Tools for Nonprofit Management Teams

By: Brad Ball Vice President Big Buzz Idea Group Whether you are well-seasoned in your nonprofit management career, just starting out at an entry-level nonprofit job or somewhere in the middle, you most likely spend a good deal of time in the digital workspace. In this post, we’re going to tell you about our top five favorite online tools to make your life easier and keep your nonprofit organization running smoothly without spending a penny. DESIGN: Canva We’ve written about this one before and it’s worth mentioning again because it’s such a powerful tool for your nonprofit marketing team. Keep...

How to Keep Your Visuals On-Brand

How to Keep Your Visuals On-Brand

By: Lidia Varesco Racoma
Owner of Lidia Varesco Design

Are your organization’s visuals on-brand or have they slowly started to derail?

Between working with multiple team members and outside vendors—plus the popularity of image creation apps like Canva and Adobe Spark—brand visuals can start to become diluted over time.

But fear not, you can maintain successful brand consistency by doing some simple planning and preparation.

3 Reasons Why Your Organization Should Use Canva

3 Reasons Why Your Organization Should Use Canva

By: Katelyn Foehner Communications Manager Big Buzz Idea Group As many nonprofit executive leaders know, your title encompasses much more than what it states. Many executive directors serve as not only the ED but the bookkeeper, event planner, communications guru and everything in between. Finding easier ways to get the job done is essential to fulfilling all your tasks. Insert Canva into the equation to save stress, time and money. Canva is a free-to-use online design platform. While many people use it to create images for social media, Canva can be used to create t-shirt designs, invitations, blog banners, business...

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

By: Andy Crestodina Co-Founder and Chief Marketing Officer, Orbit Media   Where there’s traffic there’s hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. And we do it by being active in three areas: search engine optimization, social media marketing and email marketing. Certain content has advantages in certain channels, but every piece of content can be promoted in all three. Let’s look at how this all works with content. Then we’ll explore 50 specific...

Why Your Nonprofit Needs Brand Guidelines

Why Your Nonprofit Needs Brand Guidelines

By: Lidia Varesco Art Director & Designer, Lidia Varesco Design I work with many nonprofits in Chicago, and one of the reasons they choose to work with me is because they need help bringing consistency to their branding and marketing materials. For an established organization (or even a new one), branding can start to become diluted over time, with marketing materials using multiple versions of logos, colors and images that are not on-brand, and messaging that is not targeted or audience-focused. This is where brand guidelines can make a big impact. What are brand guidelines? Brand guidelines (also sometimes called...

Is Your Marketing Missing the Mark?

Is Your Marketing Missing the Mark?

By: Valeria Basso Symphonic Communications Consulting Here is a fact you most likely don’t want to hear but need to: 98% of your marketing is a waste of money. It’s just noise and your audience is hardly noticing it. The truth is that most non-profits miss the mark with their marketing because their message fails to answer a simple question: What’s in it for the donors? You can tell uplifting stories about how your organization is changing lives but if you don’t show your donors how your work impacts and matters to them, those stories are going to be largely...

How Nonprofits Can Use Social Media to Meet Goals

How Nonprofits Can Use Social Media to Meet Goals

8 Ways Social Media Can Further Your Mission By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group When to-do lists run long, social media management is often one of the first things to fall off a busy nonprofit team’s plate. While it’s crucial to stay focused on organizational strategy, building and maintaining a social media presence is a tactic that can help your nonprofit successfully execute that big-picture strategy and meet next-level goals. Social media may seem small-reaching, especially if you’re still working to build a following, but with consistent, engaging content, it has limitless potential. How...

Check Out These Recent Posts

  • The 3 Mistakes I Made Managing a Nonprofit
  • Outsourcing: The Only Solution To Staffing Shortages
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • Implementing Diversity, Equity & Inclusion at Your Nonprofit
  • Should Sponsorships Include Membership Dues?
  • Crisis Management: Are You Ready?
  • Word of the Year: Manifestation

Sign up for Insights newsletter

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Tag Cloud

501c3 Appreciation Association Association Management Big Buzz Idea Group Board Members Board of Directors Communication Communications Core Values Culture Development Digital Marketing Donations Donors Event Planner Event Planning Events Executive Director Funding Fundraising Goal-Setting Gratitude Leadership Marketing mission Nonprofit Nonprofit Board Members Nonprofit Fundraising Nonprofit Leadership Nonprofit Management Nonprofit Organization NPO Organization Organization's Culture Organizational Growth Outsourcing Productivity Social Media Sponsors Sponsorship Staff Strategic Planning Virtual Volunteers

Insights Blog Archive

  • Fundraising: Creating a Straighter Path to Revenue Growth
  • 11 Tips to Make Your Newsletter More Readable
  • Organic Methods to Cultivate Sponsorship Leads
  • Please Send a Hi-res Copy of Your Logo
  • Nonprofit Event Venues 101
  • The Benefits of Outsourcing
  • Outsourcing: The Only Solution To Staffing Shortages
  • Team Culture Exists Beyond the Office Walls
  • Why Your Nonprofit Needs Brand Guidelines
  • Tips to Ensure Event Safety
  • Innovative Approach to Volunteer Recruitment
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • The Need to Go Beyond Surveys
  • Board or Bored Leadership – Enter the Magnificent Seven
  • How To Secure More Donor Dollars
  • Why Identifying and Communicating Your Core Values Is Important
  • Fresh Funding Ideas Are Blooming
  • What’s Your Nonprofit’s Story
  • The Compelling Case to Renew
  • Four Pillars to Attracting and Retaining Ideal Employees
  • How to Keep Your Visuals On-Brand
  • The Board’s Hot (Summer) Topics
  • Networking for Personal and Professional Growth
  • Tips For Meaningful #GivingTuesday Follow-Up
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Becoming a Virtual Event Planner in an Instant
  • Securing Help from Your Board: Are You Ready?
  • 2020: A Lesson in Gratitude
  • Transparency and Nonprofit Organizations
  • Never Overlook the Value of Gratitude
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • Is Your Marketing Missing the Mark?
  • Goal-Setting For Successful Events
  • New Year’s Resolutions for Board Members
  • Something Good: Building Your Team’s Connection
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • 3 Reasons Why Your Organization Should Use Canva
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • 5 Ways to Generate Sponsor Leads
  • Take Time to Evaluate Your Events
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • 6 Tips for Recruiting Ideal Board Members
  • Lessons Learned in Nonprofit Management
  • 6 Tips for Cultivating Gratitude in the Workplace
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • Big Buzz Has COVID-19 Resources For You!
  • Board Nominating: A Better Way
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • 7 Tips for Managing Hybrid Events
  • Word of the Year: Manifestation
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • Cross-Train Your Team for Better Outcomes
  • The Birth of a New Vision
  • Big Buzz Idea Group Launches Additional Services
  • Leadership Starts with You
  • Boost Your Daily Productivity
  • 5 Secrets to Streamlining Your Administrative Tasks
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • How to Rewire Your Brain with Positive Thinking
  • Self-Care: A Necessity for Successful Leadership
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • The 3 Mistakes I Made Managing a Nonprofit
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • Fostering Board Engagement in Virtual Times
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • Optimize Your Contact List for Nonprofit Growth
  • Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)
  • Implementing Diversity, Equity & Inclusion at Your Nonprofit
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • SPONSORSHIP 101: To Package or Not to Package
  • How to Develop Your Nonprofit’s Audience Persona
  • Organizational Operations Versus Organizational Strategy
  • How Nonprofits Can Use Social Media to Meet Goals
  • Post-Pandemic Event Lessons
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • Interim Directors Provide Strength in Times of Transition
  • Making a Case for Strategic Planning
  • Four Step Process to Building Better Buy-In
  • Leveraging E-Newsletters For Nonprofit Growth
  • Clearer Communication Is the Secret to Better Outcomes
  • Financial Planning for Uncertain Times
  • Cancelling or Postponing Your Events in Light of COVID-19
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • 9 Lessons Learned from Our First Virtual Conference
  • The Hidden Costs Behind Your Fundraiser
  • Nonprofit Form 990: Friend or Foe?
  • Crisis Management: Are You Ready?
  • Should Sponsorships Include Membership Dues?
  • Communication Tips to Advance Your Organization
  • Holding On When You Feel Like Throwing In the Towel
  • Celebrate You and Avoid Nonprofit Burnout
  • Silver Linings Discovered Amidst a Pandemic
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • 10 Tips to Cultivate Sponsor Relationships
  • Life After COVID-19: Next Steps for Your Nonprofit
  • How to Hire a Consultant
  • Keep Your Mission in Mind to Maximize Results
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • DIY Event Photos
  • Should You Ever Cover Board Member Expenses?
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Seven Tips to a More Productive Year for Your Organization
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • Grateful for Nonprofit Leaders
  • Time to Assess Your Year-End Campaigns
  • Tips for Virtual Event Success
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Does Your Mission Have a Compelling Voice?
  • A Job Gone Wrong
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • 5 Tips for Prioritizing Your Mental Health in the Workplace
  • Why Is My Organization Not Growing?
  • Budgeting for Your Nonprofit in Uncertain Times
  • 6 Tips for Healthy Collaboration with Your Board Chair

Contact Us

Want more info? Have a question? Send us an email and we'll get back to you, asap.

Send Message
Spark the growth and power of your organization. Schedule your FREE consultation today. Power up!

CONTACT INFO

  • Big Buzz Idea Group
  • 4055 W. Peterson Ave., #105 Chicago, IL 60646
  • 773.804.8589
  • 773.804.8986
  • info@bigbuzzideagroup.com

Connect with us

Twitter

  • Today we're showing our appreciation for our Executive Assistant, Cat Donovan. We are grateful for all her hard wor…  http://t.co/jfi1zNB4yX 
  • 1 month ago
  • If you're a #nonprofit leader, what are some #goals that your organization is working towards? Sound off below! ⤵️
  • 1 month ago

Follow @BigBuzzIG

Upcoming Events

There are no upcoming events at this time.

© 2021 — Big Buzz Idea Group

  • Home
  • About Us
  • Services
  • Case Studies
  • Blog
  • Join the Team
  • Contact