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Marketing

Home » Marketing
Promotion Ideas to Benefit Your Nonprofit – Part II

Promotion Ideas to Benefit Your Nonprofit – Part II

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...

Promotion Ideas to Benefit Your Nonprofit – Part I

Promotion Ideas to Benefit Your Nonprofit – Part I

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...

Our Top Five Free Online Tools for Nonprofit Management Teams

Our Top Five Free Online Tools for Nonprofit Management Teams

By: Brad Ball Vice President Big Buzz Idea Group Whether you are well-seasoned in your nonprofit management career, just starting out at an entry-level nonprofit job or somewhere in the middle, you most likely spend a good deal of time in the digital workspace. In this post, we’re going to tell you about our top five favorite online tools to make your life easier and keep your nonprofit organization running smoothly without spending a penny. DESIGN: Canva We’ve written about this one before and it’s worth mentioning again because it’s such a powerful tool for your nonprofit marketing team. Keep...

How to Keep Your Visuals On-Brand

How to Keep Your Visuals On-Brand

By: Lidia Varesco Racoma
Owner of Lidia Varesco Design

Are your organization’s visuals on-brand or have they slowly started to derail?

Between working with multiple team members and outside vendors—plus the popularity of image creation apps like Canva and Adobe Spark—brand visuals can start to become diluted over time.

But fear not, you can maintain successful brand consistency by doing some simple planning and preparation.

3 Reasons Why Your Organization Should Use Canva

3 Reasons Why Your Organization Should Use Canva

By: Katelyn Foehner Communications Manager Big Buzz Idea Group As many nonprofit executive leaders know, your title encompasses much more than what it states. Many executive directors serve as not only the ED but the bookkeeper, event planner, communications guru and everything in between. Finding easier ways to get the job done is essential to fulfilling all your tasks. Insert Canva into the equation to save stress, time and money. Canva is a free-to-use online design platform. While many people use it to create images for social media, Canva can be used to create t-shirt designs, invitations, blog banners, business...

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

By: Andy Crestodina Co-Founder and Chief Marketing Officer, Orbit Media   Where there’s traffic there’s hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. And we do it by being active in three areas: search engine optimization, social media marketing and email marketing. Certain content has advantages in certain channels, but every piece of content can be promoted in all three. Let’s look at how this all works with content. Then we’ll explore 50 specific...

Why Your Nonprofit Needs Brand Guidelines

Why Your Nonprofit Needs Brand Guidelines

By: Lidia Varesco Art Director & Designer, Lidia Varesco Design I work with many nonprofits in Chicago, and one of the reasons they choose to work with me is because they need help bringing consistency to their branding and marketing materials. For an established organization (or even a new one), branding can start to become diluted over time, with marketing materials using multiple versions of logos, colors and images that are not on-brand, and messaging that is not targeted or audience-focused. This is where brand guidelines can make a big impact. What are brand guidelines? Brand guidelines (also sometimes called...

Is Your Marketing Missing the Mark?

Is Your Marketing Missing the Mark?

By: Valeria Basso Symphonic Communications Consulting Here is a fact you most likely don’t want to hear but need to: 98% of your marketing is a waste of money. It’s just noise and your audience is hardly noticing it. The truth is that most non-profits miss the mark with their marketing because their message fails to answer a simple question: What’s in it for the donors? You can tell uplifting stories about how your organization is changing lives but if you don’t show your donors how your work impacts and matters to them, those stories are going to be largely...

How Nonprofits Can Use Social Media to Meet Goals

How Nonprofits Can Use Social Media to Meet Goals

8 Ways Social Media Can Further Your Mission By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group When to-do lists run long, social media management is often one of the first things to fall off a busy nonprofit team’s plate. While it’s crucial to stay focused on organizational strategy, building and maintaining a social media presence is a tactic that can help your nonprofit successfully execute that big-picture strategy and meet next-level goals. Social media may seem small-reaching, especially if you’re still working to build a following, but with consistent, engaging content, it has limitless potential. How...

Check Out These Recent Posts

  • How to Hire a Consultant
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Silver Linings Discovered Amidst a Pandemic
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Fostering Board Engagement in Virtual Times
  • Self-Care: A Necessity for Successful Leadership
  • 5 Ways to Generate Sponsor Leads

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Insights Blog Archive

  • The Need to Go Beyond Surveys
  • The Benefits of Outsourcing
  • Big Buzz Idea Group Launches Additional Services
  • How to Hire a Consultant
  • 10 Tips to Cultivate Sponsor Relationships
  • Networking for Personal and Professional Growth
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • Big Buzz Has COVID-19 Resources For You!
  • Celebrate You and Avoid Nonprofit Burnout
  • Organic Methods to Cultivate Sponsorship Leads
  • Self-Care: A Necessity for Successful Leadership
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Should You Ever Cover Board Member Expenses?
  • Why Identifying and Communicating Your Core Values Is Important
  • Interim Directors Provide Strength in Times of Transition
  • Cancelling or Postponing Your Events in Light of COVID-19
  • Why Your Nonprofit Needs Brand Guidelines
  • Is Your Marketing Missing the Mark?
  • Transparency and Nonprofit Organizations
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • The Birth of a New Vision
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • Securing Help from Your Board: Are You Ready?
  • Never Overlook the Value of Gratitude
  • Lessons Learned in Nonprofit Management
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • The Board’s Hot (Summer) Topics
  • Making a Case for Strategic Planning
  • Budgeting for Your Nonprofit in Uncertain Times
  • Becoming a Virtual Event Planner in an Instant
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • The Compelling Case to Renew
  • 11 Tips to Make Your Newsletter More Readable
  • A Job Gone Wrong
  • Tips For Meaningful #GivingTuesday Follow-Up
  • 5 Ways to Generate Sponsor Leads
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • Holding On When You Feel Like Throwing In the Towel
  • How to Rewire Your Brain with Positive Thinking
  • Financial Planning for Uncertain Times
  • How to Keep Your Visuals On-Brand
  • 9 Lessons Learned from Our First Virtual Conference
  • How To Secure More Donor Dollars
  • Time to Assess Your Year-End Campaigns
  • Team Culture Exists Beyond the Office Walls
  • Take Time to Evaluate Your Events
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Why Is My Organization Not Growing?
  • Four Pillars to Attracting and Retaining Ideal Employees
  • New Year’s Resolutions for Board Members
  • Nonprofit Event Venues 101
  • Silver Linings Discovered Amidst a Pandemic
  • Organizational Operations Versus Organizational Strategy
  • Tips for Virtual Event Success
  • 5 Secrets to Streamlining Your Administrative Tasks
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Communication Tips to Advance Your Organization
  • Four Step Process to Building Better Buy-In
  • Innovative Approach to Volunteer Recruitment
  • Seven Tips to a More Productive Year for Your Organization
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • What’s Your Nonprofit’s Story
  • SPONSORSHIP 101: To Package or Not to Package
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Boost Your Daily Productivity
  • Fostering Board Engagement in Virtual Times
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • The Hidden Costs Behind Your Fundraiser
  • Life After COVID-19: Next Steps for Your Nonprofit
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • Nonprofit Form 990: Friend or Foe?
  • Fresh Funding Ideas Are Blooming
  • Goal-Setting For Successful Events
  • 2020: A Lesson in Gratitude
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • Optimize Your Contact List for Nonprofit Growth
  • 6 Tips for Recruiting Ideal Board Members
  • Does Your Mission Have a Compelling Voice?
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • How Nonprofits Can Use Social Media to Meet Goals
  • Board or Bored Leadership – Enter the Magnificent Seven
  • 3 Reasons Why Your Organization Should Use Canva
  • DIY Event Photos
  • Please Send a Hi-res Copy of Your Logo

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