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Powering Nonprofits to Fuel Positive Change

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How to Develop Your Nonprofit’s Audience Persona

How to Develop Your Nonprofit’s Audience Persona

By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...

Promotion Ideas to Benefit Your Nonprofit – Part II

Promotion Ideas to Benefit Your Nonprofit – Part II

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...

Promotion Ideas to Benefit Your Nonprofit – Part I

Promotion Ideas to Benefit Your Nonprofit – Part I

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...

Our Top Five Free Online Tools for Nonprofit Management Teams

Our Top Five Free Online Tools for Nonprofit Management Teams

By: Brad Ball Vice President Big Buzz Idea Group Whether you are well-seasoned in your nonprofit management career, just starting out at an entry-level nonprofit job or somewhere in the middle, you most likely spend a good deal of time in the digital workspace. In this post, we’re going to tell you about our top five favorite online tools to make your life easier and keep your nonprofit organization running smoothly without spending a penny. DESIGN: Canva We’ve written about this one before and it’s worth mentioning again because it’s such a powerful tool for your nonprofit marketing team. Keep...

How to Keep Your Visuals On-Brand

How to Keep Your Visuals On-Brand

By: Lidia Varesco Racoma
Owner of Lidia Varesco Design

Are your organization’s visuals on-brand or have they slowly started to derail?

Between working with multiple team members and outside vendors—plus the popularity of image creation apps like Canva and Adobe Spark—brand visuals can start to become diluted over time.

But fear not, you can maintain successful brand consistency by doing some simple planning and preparation.

3 Reasons Why Your Organization Should Use Canva

3 Reasons Why Your Organization Should Use Canva

By: Katelyn Foehner Communications Manager Big Buzz Idea Group As many nonprofit executive leaders know, your title encompasses much more than what it states. Many executive directors serve as not only the ED but the bookkeeper, event planner, communications guru and everything in between. Finding easier ways to get the job done is essential to fulfilling all your tasks. Insert Canva into the equation to save stress, time and money. Canva is a free-to-use online design platform. While many people use it to create images for social media, Canva can be used to create t-shirt designs, invitations, blog banners, business...

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

By: Andy Crestodina Co-Founder and Chief Marketing Officer, Orbit Media   Where there’s traffic there’s hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. And we do it by being active in three areas: search engine optimization, social media marketing and email marketing. Certain content has advantages in certain channels, but every piece of content can be promoted in all three. Let’s look at how this all works with content. Then we’ll explore 50 specific...

Why Your Nonprofit Needs Brand Guidelines

Why Your Nonprofit Needs Brand Guidelines

By: Lidia Varesco Art Director & Designer, Lidia Varesco Design I work with many nonprofits in Chicago, and one of the reasons they choose to work with me is because they need help bringing consistency to their branding and marketing materials. For an established organization (or even a new one), branding can start to become diluted over time, with marketing materials using multiple versions of logos, colors and images that are not on-brand, and messaging that is not targeted or audience-focused. This is where brand guidelines can make a big impact. What are brand guidelines? Brand guidelines (also sometimes called...

Is Your Marketing Missing the Mark?

Is Your Marketing Missing the Mark?

By: Valeria Basso Symphonic Communications Consulting Here is a fact you most likely don’t want to hear but need to: 98% of your marketing is a waste of money. It’s just noise and your audience is hardly noticing it. The truth is that most non-profits miss the mark with their marketing because their message fails to answer a simple question: What’s in it for the donors? You can tell uplifting stories about how your organization is changing lives but if you don’t show your donors how your work impacts and matters to them, those stories are going to be largely...

How Nonprofits Can Use Social Media to Meet Goals

How Nonprofits Can Use Social Media to Meet Goals

8 Ways Social Media Can Further Your Mission By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group When to-do lists run long, social media management is often one of the first things to fall off a busy nonprofit team’s plate. While it’s crucial to stay focused on organizational strategy, building and maintaining a social media presence is a tactic that can help your nonprofit successfully execute that big-picture strategy and meet next-level goals. Social media may seem small-reaching, especially if you’re still working to build a following, but with consistent, engaging content, it has limitless potential. How...

Check Out These Recent Posts

  • Client Spotlight: Hope For The Day
  • Chart a Path for Nonprofit Success
  • Are You Leaving Money On The Table?
  • Client Spotlight: Cyberjutsu
  • Employee Retention Tax Credit Yields Powerful Opportunity
  • Client Spotlight: Illinois Theatre Association
  • The 3 Mistakes I Made Managing a Nonprofit

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Insights Blog Archive

  • Lessons Learned in Nonprofit Management
  • Goal-Setting For Successful Events
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • Organizational Operations Versus Organizational Strategy
  • Client Spotlight: Cyberjutsu
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • Self-Care: A Necessity for Successful Leadership
  • DIY Event Photos
  • Board or Bored Leadership – Enter the Magnificent Seven
  • 10 Tips to Cultivate Sponsor Relationships
  • The Benefits of Outsourcing
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • SPONSORSHIP 101: To Package or Not to Package
  • Nonprofit Form 990: Friend or Foe?
  • How Nonprofits Can Use Social Media to Meet Goals
  • Team Culture Exists Beyond the Office Walls
  • The Compelling Case to Renew
  • Is Your Marketing Missing the Mark?
  • Never Overlook the Value of Gratitude
  • Implementing Diversity, Equity & Inclusion at Your Nonprofit
  • How to Rewire Your Brain with Positive Thinking
  • What’s Your Nonprofit’s Story
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • The Board’s Hot (Summer) Topics
  • Life After COVID-19: Next Steps for Your Nonprofit
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Innovative Approach to Volunteer Recruitment
  • 2020: A Lesson in Gratitude
  • Grateful for Nonprofit Leaders
  • How To Secure More Donor Dollars
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Tips to Ensure Event Safety
  • 11 Tips to Make Your Newsletter More Readable
  • Chart a Path for Nonprofit Success
  • Crisis Management: Are You Ready?
  • Client Spotlight: Hope For The Day
  • Board Nominating: A Better Way
  • Celebrate You and Avoid Nonprofit Burnout
  • New Year’s Resolutions for Board Members
  • Tips for Virtual Event Success
  • How to Hire a Consultant
  • Securing Help from Your Board: Are You Ready?
  • Holding On When You Feel Like Throwing In the Towel
  • Post-Pandemic Event Lessons
  • Organic Methods to Cultivate Sponsorship Leads
  • How to Keep Your Visuals On-Brand
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • 6 Tips for Recruiting Ideal Board Members
  • Nonprofit Event Venues 101
  • Does Your Mission Have a Compelling Voice?
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Optimize Your Contact List for Nonprofit Growth
  • Should Sponsorships Include Membership Dues?
  • Why Identifying and Communicating Your Core Values Is Important
  • Silver Linings Discovered Amidst a Pandemic
  • Communication Tips to Advance Your Organization
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • Financial Planning for Uncertain Times
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • 7 Tips for Managing Hybrid Events
  • The Hidden Costs Behind Your Fundraiser
  • Transparency and Nonprofit Organizations
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • Fresh Funding Ideas Are Blooming
  • Interim Directors Provide Strength in Times of Transition
  • Client Spotlight: Illinois Theatre Association
  • Big Buzz Idea Group Launches Additional Services
  • Employee Retention Tax Credit Yields Powerful Opportunity
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Why Your Nonprofit Needs Brand Guidelines
  • Please Send a Hi-res Copy of Your Logo
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • Should You Ever Cover Board Member Expenses?
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Big Buzz Has COVID-19 Resources For You!
  • Word of the Year: Manifestation
  • Leveraging E-Newsletters For Nonprofit Growth
  • Tips For Meaningful #GivingTuesday Follow-Up
  • The 3 Mistakes I Made Managing a Nonprofit
  • 9 Lessons Learned from Our First Virtual Conference
  • Are You Leaving Money On The Table?
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • Boost Your Daily Productivity
  • Keep Your Mission in Mind to Maximize Results
  • Four Step Process to Building Better Buy-In
  • Time to Assess Your Year-End Campaigns
  • Networking for Personal and Professional Growth
  • 5 Tips for Prioritizing Your Mental Health in the Workplace
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • Cancelling or Postponing Your Events in Light of COVID-19
  • The Birth of a New Vision
  • Something Good: Building Your Team’s Connection
  • 6 Tips for Cultivating Gratitude in the Workplace
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • 5 Secrets to Streamlining Your Administrative Tasks
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • A Job Gone Wrong
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • The Need to Go Beyond Surveys
  • Clearer Communication Is the Secret to Better Outcomes
  • How to Develop Your Nonprofit’s Audience Persona
  • Four Pillars to Attracting and Retaining Ideal Employees
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • 5 Ways to Generate Sponsor Leads
  • 3 Reasons Why Your Organization Should Use Canva
  • Budgeting for Your Nonprofit in Uncertain Times
  • Cross-Train Your Team for Better Outcomes
  • Fostering Board Engagement in Virtual Times
  • 6 Tips for Healthy Collaboration with Your Board Chair
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • Take Time to Evaluate Your Events
  • Why Is My Organization Not Growing?
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • Making a Case for Strategic Planning
  • Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)
  • Outsourcing: The Only Solution To Staffing Shortages
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • Becoming a Virtual Event Planner in an Instant
  • Leadership Starts with You
  • Seven Tips to a More Productive Year for Your Organization
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing

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  • 773.804.8589
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