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Powering Nonprofits to Fuel Positive Change

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From Awareness to Action: Using Social Media to Reach Your Goals

From Awareness to Action: Using Social Media to Reach Your Goals

By Amanda Lovell Marketing Coordinator Big Buzz Idea Group If you are a nonprofit leader, social media can be an invaluable tool with vast reach and accessibility that you can take advantage of. Use it to promote your organization’s mission, amplify your messaging, reach out to volunteers, find partners and sponsors, drive donations and engage with your members. Maybe you are thinking, “So I know that our organization should be on social media, but how exactly do we do that? How do we utilize social media the correct way?” Here are some tips to consider: Define Your Audience And Messaging...

How to Develop Your Nonprofit’s Audience Persona

How to Develop Your Nonprofit’s Audience Persona

By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...

Promotion Ideas to Benefit Your Nonprofit – Part II

Promotion Ideas to Benefit Your Nonprofit – Part II

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...

Promotion Ideas to Benefit Your Nonprofit – Part I

Promotion Ideas to Benefit Your Nonprofit – Part I

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...

Our Top Five Free Online Tools for Nonprofit Management Teams

Our Top Five Free Online Tools for Nonprofit Management Teams

By: Brad Ball Vice President Big Buzz Idea Group Whether you are well-seasoned in your nonprofit management career, just starting out at an entry-level nonprofit job or somewhere in the middle, you most likely spend a good deal of time in the digital workspace. In this post, we’re going to tell you about our top five favorite online tools to make your life easier and keep your nonprofit organization running smoothly without spending a penny. DESIGN: Canva We’ve written about this one before and it’s worth mentioning again because it’s such a powerful tool for your nonprofit marketing team. Keep...

How to Keep Your Visuals On-Brand

How to Keep Your Visuals On-Brand

By: Lidia Varesco Racoma
Owner of Lidia Varesco Design

Are your organization’s visuals on-brand or have they slowly started to derail?

Between working with multiple team members and outside vendors—plus the popularity of image creation apps like Canva and Adobe Spark—brand visuals can start to become diluted over time.

But fear not, you can maintain successful brand consistency by doing some simple planning and preparation.

3 Reasons Why Your Organization Should Use Canva

3 Reasons Why Your Organization Should Use Canva

By: Katelyn Foehner Communications Manager Big Buzz Idea Group As many nonprofit executive leaders know, your title encompasses much more than what it states. Many executive directors serve as not only the ED but the bookkeeper, event planner, communications guru and everything in between. Finding easier ways to get the job done is essential to fulfilling all your tasks. Insert Canva into the equation to save stress, time and money. Canva is a free-to-use online design platform. While many people use it to create images for social media, Canva can be used to create t-shirt designs, invitations, blog banners, business...

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

By: Andy Crestodina Co-Founder and Chief Marketing Officer, Orbit Media   Where there’s traffic there’s hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. And we do it by being active in three areas: search engine optimization, social media marketing and email marketing. Certain content has advantages in certain channels, but every piece of content can be promoted in all three. Let’s look at how this all works with content. Then we’ll explore 50 specific...

Why Your Nonprofit Needs Brand Guidelines

Why Your Nonprofit Needs Brand Guidelines

By: Lidia Varesco Art Director & Designer, Lidia Varesco Design I work with many nonprofits in Chicago, and one of the reasons they choose to work with me is because they need help bringing consistency to their branding and marketing materials. For an established organization (or even a new one), branding can start to become diluted over time, with marketing materials using multiple versions of logos, colors and images that are not on-brand, and messaging that is not targeted or audience-focused. This is where brand guidelines can make a big impact. What are brand guidelines? Brand guidelines (also sometimes called...

Is Your Marketing Missing the Mark?

Is Your Marketing Missing the Mark?

By: Valeria Basso Symphonic Communications Consulting Here is a fact you most likely don’t want to hear but need to: 98% of your marketing is a waste of money. It’s just noise and your audience is hardly noticing it. The truth is that most non-profits miss the mark with their marketing because their message fails to answer a simple question: What’s in it for the donors? You can tell uplifting stories about how your organization is changing lives but if you don’t show your donors how your work impacts and matters to them, those stories are going to be largely...

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Insights Blog Archive

  • Implementing Diversity, Equity & Inclusion at Your Nonprofit
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Never Overlook the Value of Gratitude
  • Should You Ever Cover Board Member Expenses?
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • What’s Your Nonprofit’s Story
  • 6 Tips for Recruiting Ideal Board Members
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • Becoming a Virtual Event Planner in an Instant
  • How Big Is Your Fire?
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Leveraging E-Newsletters For Nonprofit Growth
  • Board Nominating: A Better Way
  • Making a Case for Strategic Planning
  • Please Send a Hi-res Copy of Your Logo
  • How to Develop Your Nonprofit’s Audience Persona
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • Seven Tips to a More Productive Year for Your Organization
  • Clearer Communication Is the Secret to Better Outcomes
  • 6 Tips for Healthy Collaboration with Your Board Chair
  • Post-Pandemic Event Lessons
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • How Nonprofits Can Use Social Media to Meet Goals
  • Cross-Train Your Team for Better Outcomes
  • The Benefits of Outsourcing
  • A Job Gone Wrong
  • Grateful for Nonprofit Leaders
  • Tips For Meaningful #GivingTuesday Follow-Up
  • Tips for Virtual Event Success
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • Are You Leaving Money On The Table?
  • Does Your Mission Have a Compelling Voice?
  • Losing Control? Reclaim Your Time!
  • The Birth of a New Vision
  • Client Spotlight: Illinois Theatre Association
  • From Awareness to Action: Using Social Media to Reach Your Goals
  • Crisis Management: Are You Ready?
  • Tips to Ensure Event Safety
  • Client Spotlight: Cyberjutsu
  • How to Keep Your Visuals On-Brand
  • The Compelling Case to Renew
  • How To Secure More Donor Dollars
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Chart a Path for Nonprofit Success
  • The Board’s Hot (Summer) Topics
  • The 3 Mistakes I Made Managing a Nonprofit
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Self-Care: A Necessity for Successful Leadership
  • Something Good: Building Your Team’s Connection
  • How to Hire a Consultant
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • Big Buzz Has COVID-19 Resources For You!
  • DIY Event Photos
  • Optimize Your Contact List for Nonprofit Growth
  • Leadership Starts with You
  • Innovative Approach to Volunteer Recruitment
  • Client Spotlight: Old Town School of Folk Music
  • Employee Retention Tax Credit Yields Powerful Opportunity
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • Why Identifying and Communicating Your Core Values Is Important
  • Four Pillars to Attracting and Retaining Ideal Employees
  • 5 Secrets to Streamlining Your Administrative Tasks
  • Celebrate You and Avoid Nonprofit Burnout
  • 11 Tips to Make Your Newsletter More Readable
  • Why Is My Organization Not Growing?
  • The Need to Go Beyond Surveys
  • Team Culture Exists Beyond the Office Walls
  • Outsourcing: The Only Solution To Staffing Shortages
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • Take Time to Evaluate Your Events
  • New Year’s Resolutions for Board Members
  • Four Step Process to Building Better Buy-In
  • Organic Methods to Cultivate Sponsorship Leads
  • Board or Bored Leadership – Enter the Magnificent Seven
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • Keep Your Mission in Mind to Maximize Results
  • Is Your Marketing Missing the Mark?
  • 3 Reasons Why Your Organization Should Use Canva
  • The Importance of Authenticity in Sales and Networking
  • The Keys to Presenting Your Nonprofit Online
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Goal-Setting For Successful Events
  • Silver Linings Discovered Amidst a Pandemic
  • 10 Tips to Cultivate Sponsor Relationships
  • How to Rewire Your Brain with Positive Thinking
  • Best Practices For Nonprofit Management
  • 5 Ways to Generate Sponsor Leads
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • Life After COVID-19: Next Steps for Your Nonprofit
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • Time to Assess Your Year-End Campaigns
  • Fresh Funding Ideas Are Blooming
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • Communication Tips to Advance Your Organization
  • 5 Tips for Prioritizing Your Mental Health in the Workplace
  • Securing Help from Your Board: Are You Ready?
  • 2020: A Lesson in Gratitude
  • 7 Tips for Managing Hybrid Events
  • Financial Planning for Uncertain Times
  • Fostering Board Engagement in Virtual Times
  • Holding On When You Feel Like Throwing In the Towel
  • Nonprofit Form 990: Friend or Foe?
  • Should Sponsorships Include Membership Dues?
  • 6 Tips for Cultivating Gratitude in the Workplace
  • Transparency and Nonprofit Organizations
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Interim Directors Provide Strength in Times of Transition
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Nonprofit Event Venues 101
  • Big Buzz Idea Group Launches Additional Services
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • 8 Tips For Leading Productive Meetings
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • Why Your Nonprofit Needs Brand Guidelines
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • Networking for Personal and Professional Growth
  • Word of the Year: Manifestation
  • The Hidden Costs Behind Your Fundraiser
  • Budgeting for Your Nonprofit in Uncertain Times
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • Client Spotlight: Hope For The Day
  • SPONSORSHIP 101: To Package or Not to Package
  • Cancelling or Postponing Your Events in Light of COVID-19
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • Organizational Operations Versus Organizational Strategy
  • Boost Your Daily Productivity
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • 9 Lessons Learned from Our First Virtual Conference
  • Lessons Learned in Nonprofit Management

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