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Promotion Ideas to Benefit Your Nonprofit – Part II

Promotion Ideas to Benefit Your Nonprofit – Part II

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...

Silver Linings Discovered Amidst a Pandemic

Silver Linings Discovered Amidst a Pandemic

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group We have always known that, out of necessity, nonprofit organizations are incredibly nimble and resilient. Over the last 12 months, organizations have made quick pivots and showed great commitment and creativity to the missions they serve. Now that it has been a full year of life with COVID-19, we asked our clients if they had any unexpected positive results from the pandemic. Here is what they had to say:   Rogers Park Business Alliance “We added video interviews to our Small Business Saturday event in 2020. The pivot to video for...

Promotion Ideas to Benefit Your Nonprofit – Part I

Promotion Ideas to Benefit Your Nonprofit – Part I

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...

3 Reasons Why Your Organization Should Use Canva

3 Reasons Why Your Organization Should Use Canva

By: Katelyn Foehner Communications Manager Big Buzz Idea Group As many nonprofit executive leaders know, your title encompasses much more than what it states. Many executive directors serve as not only the ED but the bookkeeper, event planner, communications guru and everything in between. Finding easier ways to get the job done is essential to fulfilling all your tasks. Insert Canva into the equation to save stress, time and money. Canva is a free-to-use online design platform. While many people use it to create images for social media, Canva can be used to create t-shirt designs, invitations, blog banners, business...

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

By: Andy Crestodina Co-Founder and Chief Marketing Officer, Orbit Media   Where there’s traffic there’s hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. And we do it by being active in three areas: search engine optimization, social media marketing and email marketing. Certain content has advantages in certain channels, but every piece of content can be promoted in all three. Let’s look at how this all works with content. Then we’ll explore 50 specific...

Make Your Nonprofit Stand Out: Creating Impressions for Impact

Make Your Nonprofit Stand Out: Creating Impressions for Impact

By: Melissa Lagowski Founder, CEO, and Queen Bee, Big Buzz Idea Group   Every time we interact with another person, we make an impression. Each interaction—especially our very first one with someone—is an opportunity to establish a genuine connection and build a positive relationship. A business may call it a “brand image” or “company image” but this concept applies to a nonprofit too. Your organization creates its own “brand image” through each touchpoint it makes with donors, volunteers, people you serve, and others in the community. Have you paused to think about all those touchpoints and what type of impression...

Is Your Marketing Missing the Mark?

Is Your Marketing Missing the Mark?

By: Valeria Basso Symphonic Communications Consulting Here is a fact you most likely don’t want to hear but need to: 98% of your marketing is a waste of money. It’s just noise and your audience is hardly noticing it. The truth is that most non-profits miss the mark with their marketing because their message fails to answer a simple question: What’s in it for the donors? You can tell uplifting stories about how your organization is changing lives but if you don’t show your donors how your work impacts and matters to them, those stories are going to be largely...

How Nonprofits Can Use Social Media to Meet Goals

How Nonprofits Can Use Social Media to Meet Goals

8 Ways Social Media Can Further Your Mission By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group When to-do lists run long, social media management is often one of the first things to fall off a busy nonprofit team’s plate. While it’s crucial to stay focused on organizational strategy, building and maintaining a social media presence is a tactic that can help your nonprofit successfully execute that big-picture strategy and meet next-level goals. Social media may seem small-reaching, especially if you’re still working to build a following, but with consistent, engaging content, it has limitless potential. How...

Check Out These Recent Posts

  • How to Hire a Consultant
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Silver Linings Discovered Amidst a Pandemic
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Fostering Board Engagement in Virtual Times
  • Self-Care: A Necessity for Successful Leadership
  • 5 Ways to Generate Sponsor Leads

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Insights Blog Archive

  • Lessons Learned in Nonprofit Management
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • Take Time to Evaluate Your Events
  • 4 Productivity Tips to Elevate Your Nonprofit
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • New Year’s Resolutions for Board Members
  • Boost Your Daily Productivity
  • Nonprofit Event Venues 101
  • Goal-Setting For Successful Events
  • Is Your Marketing Missing the Mark?
  • Self-Care: A Necessity for Successful Leadership
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • Nonprofit Form 990: Friend or Foe?
  • Networking for Personal and Professional Growth
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • How to Hire a Consultant
  • How to Rewire Your Brain with Positive Thinking
  • DIY Event Photos
  • 6 Tips for Recruiting Ideal Board Members
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • Tips For Meaningful #GivingTuesday Follow-Up
  • Why Your Nonprofit Needs Brand Guidelines
  • What’s Your Nonprofit’s Story
  • Silver Linings Discovered Amidst a Pandemic
  • Transparency and Nonprofit Organizations
  • Tips for Virtual Event Success
  • A Job Gone Wrong
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • The Need to Go Beyond Surveys
  • Fresh Funding Ideas Are Blooming
  • Time to Assess Your Year-End Campaigns
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Innovative Approach to Volunteer Recruitment
  • 5 Secrets to Streamlining Your Administrative Tasks
  • Team Culture Exists Beyond the Office Walls
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Securing Help from Your Board: Are You Ready?
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • Please Send a Hi-res Copy of Your Logo
  • Four Step Process to Building Better Buy-In
  • Communication Tips to Advance Your Organization
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Budgeting for Your Nonprofit in Uncertain Times
  • The Benefits of Outsourcing
  • 11 Tips to Make Your Newsletter More Readable
  • 5 Ways to Generate Sponsor Leads
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • How to Keep Your Visuals On-Brand
  • Cancelling or Postponing Your Events in Light of COVID-19
  • How Nonprofits Can Use Social Media to Meet Goals
  • Interim Directors Provide Strength in Times of Transition
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • The Hidden Costs Behind Your Fundraiser
  • Never Overlook the Value of Gratitude
  • Board or Bored Leadership – Enter the Magnificent Seven
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • Big Buzz Idea Group Launches Additional Services
  • Seven Tips to a More Productive Year for Your Organization
  • Big Buzz Has COVID-19 Resources For You!
  • 2020: A Lesson in Gratitude
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • Holding On When You Feel Like Throwing In the Towel
  • SPONSORSHIP 101: To Package or Not to Package
  • Optimize Your Contact List for Nonprofit Growth
  • Organic Methods to Cultivate Sponsorship Leads
  • Becoming a Virtual Event Planner in an Instant
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • 10 Tips to Cultivate Sponsor Relationships
  • Celebrate You and Avoid Nonprofit Burnout
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • How To Secure More Donor Dollars
  • Financial Planning for Uncertain Times
  • The Birth of a New Vision
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • Why Is My Organization Not Growing?
  • The Compelling Case to Renew
  • Why Identifying and Communicating Your Core Values Is Important
  • Should You Ever Cover Board Member Expenses?
  • Four Pillars to Attracting and Retaining Ideal Employees
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • Fostering Board Engagement in Virtual Times
  • Organizational Operations Versus Organizational Strategy
  • 9 Lessons Learned from Our First Virtual Conference
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • The Board’s Hot (Summer) Topics
  • Making a Case for Strategic Planning
  • Does Your Mission Have a Compelling Voice?
  • Life After COVID-19: Next Steps for Your Nonprofit
  • 3 Reasons Why Your Organization Should Use Canva
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)

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