By Amanda Lovell Marketing Coordinator Big Buzz Idea Group If you are a nonprofit leader, social media can be an invaluable tool with vast reach and accessibility that you can take advantage of. Use it to promote your organization’s mission, amplify your messaging, reach out to volunteers, find partners and sponsors, drive donations and engage with your members. Maybe you are thinking, “So I know that our organization should be on social media, but how exactly do we do that? How do we utilize social media the correct way?” Here are some tips to consider: Define Your Audience And Messaging...
By: Kayla Walke Nonprofit Account Coordinator Knowing how to present your organization online is key for not only conveying and sharing your message with those who are unaware of your organization but also for maintaining current members. When someone visits your website for the first time, the last thing you want is for them to struggle to find information or dig around for a donate button! Here are a few tips and tricks to remember when working on your organization’s website by focusing on the importance of making a good impression right off the bat. Homepage Perfection When visiting your...
By: Big Buzz Idea Group Staff This month, we turn to our helpful hive-full of Big Buzz team members for some insider insights and tips that they’ve honed and compiled over years of working with nonprofits. These simple but powerful methodologies have helped numerous clients along the way, so we know they’re tried and true and can work for anyone in the business of running a nonprofit like a business. Prepare For “The Ask” When soliciting new Board Members, Nicole Harris advises to go in prepared for the big meeting: A strong organization will have a solid plan when it...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group We have always known that, out of necessity, nonprofit organizations are incredibly nimble and resilient. Over the last 12 months, organizations have made quick pivots and showed great commitment and creativity to the missions they serve. Now that it has been a full year of life with COVID-19, we asked our clients if they had any unexpected positive results from the pandemic. Here is what they had to say: Rogers Park Business Alliance “We added video interviews to our Small Business Saturday event in 2020. The pivot to video for...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...
By: Katelyn Foehner Communications Manager Big Buzz Idea Group As many nonprofit executive leaders know, your title encompasses much more than what it states. Many executive directors serve as not only the ED but the bookkeeper, event planner, communications guru and everything in between. Finding easier ways to get the job done is essential to fulfilling all your tasks. Insert Canva into the equation to save stress, time and money. Canva is a free-to-use online design platform. While many people use it to create images for social media, Canva can be used to create t-shirt designs, invitations, blog banners, business...
By: Andy Crestodina Co-Founder and Chief Marketing Officer, Orbit Media Where there’s traffic there’s hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. And we do it by being active in three areas: search engine optimization, social media marketing and email marketing. Certain content has advantages in certain channels, but every piece of content can be promoted in all three. Let’s look at how this all works with content. Then we’ll explore 50 specific...
By: Melissa Lagowski Founder, CEO, and Queen Bee, Big Buzz Idea Group Every time we interact with another person, we make an impression. Each interaction—especially our very first one with someone—is an opportunity to establish a genuine connection and build a positive relationship. A business may call it a “brand image” or “company image” but this concept applies to a nonprofit too. Your organization creates its own “brand image” through each touchpoint it makes with donors, volunteers, people you serve, and others in the community. Have you paused to think about all those touchpoints and what type of impression...
By: Valeria Basso Symphonic Communications Consulting Here is a fact you most likely don’t want to hear but need to: 98% of your marketing is a waste of money. It’s just noise and your audience is hardly noticing it. The truth is that most non-profits miss the mark with their marketing because their message fails to answer a simple question: What’s in it for the donors? You can tell uplifting stories about how your organization is changing lives but if you don’t show your donors how your work impacts and matters to them, those stories are going to be largely...
