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Powering Nonprofits to Fuel Positive Change

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How to Develop Your Nonprofit’s Audience Persona

How to Develop Your Nonprofit’s Audience Persona

By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...

Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)

Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Routine “bored” meetings have transitioned from conference rooms to Zoom rooms for today’s remote workforce (and many are still a challenge to get enthused about…). Video conferencing is here to stay, so if you want your meetings to stand out while you increase engagement and avoid contributing to your staff’s zoom fatigue, you’ll want to pay attention. Whether you are using Zoom, Microsoft Teams, Google Hangouts or one of the many other online video platforms, it is always a good idea to look for ways to increase the engagement of your...

Promotion Ideas to Benefit Your Nonprofit – Part II

Promotion Ideas to Benefit Your Nonprofit – Part II

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...

Promotion Ideas to Benefit Your Nonprofit – Part I

Promotion Ideas to Benefit Your Nonprofit – Part I

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...

Tips for Virtual Event Success

Tips for Virtual Event Success

By: Debbie McCann Partner W4Sight A virtual event is a great opportunity to showcase your nonprofit’s resilience and demonstrate your impact amidst the “new normal.” Just like with any in-person event, good planning is critical to virtual event success. Keep these three tips in mind to ensure that people remember the inspiring speaker, the amazing video, or the thought-provoking panel discussion – not the glitches. Tip #1: Set Expectations. Make sure people know what your event is all about, especially if you are doing a virtual event that specifically takes the place of an in-person event. In your email blasts...

How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status

How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group During an election year, people within your nonprofit may want to support political causes and candidates. What does this mean for your 501(c)(3) organization? To maintain tax-exempt status under the Internal Revenue Code, your organization cannot directly or indirectly participate in a political campaign to support or oppose a candidate for elected office. This means your nonprofit cannot show political bias. You may not, in any way, indicate that the organization favors or opposes a candidate. Your organization cannot make political statements or endorsements in favor of one candidate or make...

Our Top Five Free Online Tools for Nonprofit Management Teams

Our Top Five Free Online Tools for Nonprofit Management Teams

By: Brad Ball Vice President Big Buzz Idea Group Whether you are well-seasoned in your nonprofit management career, just starting out at an entry-level nonprofit job or somewhere in the middle, you most likely spend a good deal of time in the digital workspace. In this post, we’re going to tell you about our top five favorite online tools to make your life easier and keep your nonprofit organization running smoothly without spending a penny. DESIGN: Canva We’ve written about this one before and it’s worth mentioning again because it’s such a powerful tool for your nonprofit marketing team. Keep...

How to Keep Your Visuals On-Brand

How to Keep Your Visuals On-Brand

By: Lidia Varesco Racoma
Owner of Lidia Varesco Design

Are your organization’s visuals on-brand or have they slowly started to derail?

Between working with multiple team members and outside vendors—plus the popularity of image creation apps like Canva and Adobe Spark—brand visuals can start to become diluted over time.

But fear not, you can maintain successful brand consistency by doing some simple planning and preparation.

11 Tips to Make Your Newsletter More Readable

11 Tips to Make Your Newsletter More Readable

One way to engage your organization’s current or prospective customers, members or donors, is through a newsletter. It doesn’t have to be big and splashy, but it should look professional and be easy to read. Here are some tips to help make your newsletter more readable.

3 Reasons Why Your Organization Should Use Canva

3 Reasons Why Your Organization Should Use Canva

By: Katelyn Foehner Communications Manager Big Buzz Idea Group As many nonprofit executive leaders know, your title encompasses much more than what it states. Many executive directors serve as not only the ED but the bookkeeper, event planner, communications guru and everything in between. Finding easier ways to get the job done is essential to fulfilling all your tasks. Insert Canva into the equation to save stress, time and money. Canva is a free-to-use online design platform. While many people use it to create images for social media, Canva can be used to create t-shirt designs, invitations, blog banners, business...

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Check Out These Recent Posts

  • Client Spotlight: Hope For The Day
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Insights Blog Archive

  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • The 3 Mistakes I Made Managing a Nonprofit
  • Self-Care: A Necessity for Successful Leadership
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • Implementing Diversity, Equity & Inclusion at Your Nonprofit
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)
  • Organic Methods to Cultivate Sponsorship Leads
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Team Culture Exists Beyond the Office Walls
  • DIY Event Photos
  • 9 Lessons Learned from Our First Virtual Conference
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • Budgeting for Your Nonprofit in Uncertain Times
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • Something Good: Building Your Team’s Connection
  • Tips For Meaningful #GivingTuesday Follow-Up
  • Should You Ever Cover Board Member Expenses?
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Tips for Virtual Event Success
  • Fresh Funding Ideas Are Blooming
  • Cancelling or Postponing Your Events in Light of COVID-19
  • Silver Linings Discovered Amidst a Pandemic
  • The Need to Go Beyond Surveys
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • Why Your Nonprofit Needs Brand Guidelines
  • How to Keep Your Visuals On-Brand
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • 7 Tips for Managing Hybrid Events
  • What’s Your Nonprofit’s Story
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Communication Tips to Advance Your Organization
  • Client Spotlight: Hope For The Day
  • The Hidden Costs Behind Your Fundraiser
  • Post-Pandemic Event Lessons
  • Innovative Approach to Volunteer Recruitment
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Why Is My Organization Not Growing?
  • Time to Assess Your Year-End Campaigns
  • Are You Leaving Money On The Table?
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • Employee Retention Tax Credit Yields Powerful Opportunity
  • Holding On When You Feel Like Throwing In the Towel
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Organizational Operations Versus Organizational Strategy
  • New Year’s Resolutions for Board Members
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • Please Send a Hi-res Copy of Your Logo
  • Seven Tips to a More Productive Year for Your Organization
  • The Benefits of Outsourcing
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • How To Secure More Donor Dollars
  • Life After COVID-19: Next Steps for Your Nonprofit
  • Big Buzz Has COVID-19 Resources For You!
  • Grateful for Nonprofit Leaders
  • 6 Tips for Cultivating Gratitude in the Workplace
  • 2020: A Lesson in Gratitude
  • Outsourcing: The Only Solution To Staffing Shortages
  • Becoming a Virtual Event Planner in an Instant
  • Is Your Marketing Missing the Mark?
  • Securing Help from Your Board: Are You Ready?
  • Crisis Management: Are You Ready?
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Cross-Train Your Team for Better Outcomes
  • Interim Directors Provide Strength in Times of Transition
  • Leadership Starts with You
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • Why Identifying and Communicating Your Core Values Is Important
  • Celebrate You and Avoid Nonprofit Burnout
  • Making a Case for Strategic Planning
  • How to Develop Your Nonprofit’s Audience Persona
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Take Time to Evaluate Your Events
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • How Nonprofits Can Use Social Media to Meet Goals
  • Keep Your Mission in Mind to Maximize Results
  • Does Your Mission Have a Compelling Voice?
  • Boost Your Daily Productivity
  • Networking for Personal and Professional Growth
  • The Board’s Hot (Summer) Topics
  • Chart a Path for Nonprofit Success
  • 6 Tips for Healthy Collaboration with Your Board Chair
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • 10 Tips to Cultivate Sponsor Relationships
  • Client Spotlight: Cyberjutsu
  • Client Spotlight: Illinois Theatre Association
  • Big Buzz Idea Group Launches Additional Services
  • SPONSORSHIP 101: To Package or Not to Package
  • 11 Tips to Make Your Newsletter More Readable
  • Board or Bored Leadership – Enter the Magnificent Seven
  • Should Sponsorships Include Membership Dues?
  • Leveraging E-Newsletters For Nonprofit Growth
  • A Job Gone Wrong
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • Nonprofit Form 990: Friend or Foe?
  • How to Rewire Your Brain with Positive Thinking
  • 5 Ways to Generate Sponsor Leads
  • 5 Tips for Prioritizing Your Mental Health in the Workplace
  • Four Pillars to Attracting and Retaining Ideal Employees
  • The Birth of a New Vision
  • Transparency and Nonprofit Organizations
  • Financial Planning for Uncertain Times
  • Lessons Learned in Nonprofit Management
  • Clearer Communication Is the Secret to Better Outcomes
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • Nonprofit Event Venues 101
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • Never Overlook the Value of Gratitude
  • The Compelling Case to Renew
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Goal-Setting For Successful Events
  • 6 Tips for Recruiting Ideal Board Members
  • Board Nominating: A Better Way
  • How to Hire a Consultant
  • 3 Reasons Why Your Organization Should Use Canva
  • Four Step Process to Building Better Buy-In
  • Word of the Year: Manifestation
  • 5 Secrets to Streamlining Your Administrative Tasks
  • Fostering Board Engagement in Virtual Times
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • Optimize Your Contact List for Nonprofit Growth
  • Tips to Ensure Event Safety

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