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How to Develop Your Nonprofit’s Audience Persona

How to Develop Your Nonprofit’s Audience Persona

By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...

Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)

Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Routine “bored” meetings have transitioned from conference rooms to Zoom rooms for today’s remote workforce (and many are still a challenge to get enthused about…). Video conferencing is here to stay, so if you want your meetings to stand out while you increase engagement and avoid contributing to your staff’s zoom fatigue, you’ll want to pay attention. Whether you are using Zoom, Microsoft Teams, Google Hangouts or one of the many other online video platforms, it is always a good idea to look for ways to increase the engagement of your...

Promotion Ideas to Benefit Your Nonprofit – Part II

Promotion Ideas to Benefit Your Nonprofit – Part II

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...

Promotion Ideas to Benefit Your Nonprofit – Part I

Promotion Ideas to Benefit Your Nonprofit – Part I

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...

Tips for Virtual Event Success

Tips for Virtual Event Success

By: Debbie McCann Partner W4Sight A virtual event is a great opportunity to showcase your nonprofit’s resilience and demonstrate your impact amidst the “new normal.” Just like with any in-person event, good planning is critical to virtual event success. Keep these three tips in mind to ensure that people remember the inspiring speaker, the amazing video, or the thought-provoking panel discussion – not the glitches. Tip #1: Set Expectations. Make sure people know what your event is all about, especially if you are doing a virtual event that specifically takes the place of an in-person event. In your email blasts...

How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status

How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status

By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group During an election year, people within your nonprofit may want to support political causes and candidates. What does this mean for your 501(c)(3) organization? To maintain tax-exempt status under the Internal Revenue Code, your organization cannot directly or indirectly participate in a political campaign to support or oppose a candidate for elected office. This means your nonprofit cannot show political bias. You may not, in any way, indicate that the organization favors or opposes a candidate. Your organization cannot make political statements or endorsements in favor of one candidate or make...

Our Top Five Free Online Tools for Nonprofit Management Teams

Our Top Five Free Online Tools for Nonprofit Management Teams

By: Brad Ball Vice President Big Buzz Idea Group Whether you are well-seasoned in your nonprofit management career, just starting out at an entry-level nonprofit job or somewhere in the middle, you most likely spend a good deal of time in the digital workspace. In this post, we’re going to tell you about our top five favorite online tools to make your life easier and keep your nonprofit organization running smoothly without spending a penny. DESIGN: Canva We’ve written about this one before and it’s worth mentioning again because it’s such a powerful tool for your nonprofit marketing team. Keep...

How to Keep Your Visuals On-Brand

How to Keep Your Visuals On-Brand

By: Lidia Varesco Racoma
Owner of Lidia Varesco Design

Are your organization’s visuals on-brand or have they slowly started to derail?

Between working with multiple team members and outside vendors—plus the popularity of image creation apps like Canva and Adobe Spark—brand visuals can start to become diluted over time.

But fear not, you can maintain successful brand consistency by doing some simple planning and preparation.

11 Tips to Make Your Newsletter More Readable

11 Tips to Make Your Newsletter More Readable

One way to engage your organization’s current or prospective customers, members or donors, is through a newsletter. It doesn’t have to be big and splashy, but it should look professional and be easy to read. Here are some tips to help make your newsletter more readable.

3 Reasons Why Your Organization Should Use Canva

3 Reasons Why Your Organization Should Use Canva

By: Katelyn Foehner Communications Manager Big Buzz Idea Group As many nonprofit executive leaders know, your title encompasses much more than what it states. Many executive directors serve as not only the ED but the bookkeeper, event planner, communications guru and everything in between. Finding easier ways to get the job done is essential to fulfilling all your tasks. Insert Canva into the equation to save stress, time and money. Canva is a free-to-use online design platform. While many people use it to create images for social media, Canva can be used to create t-shirt designs, invitations, blog banners, business...

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Insights Blog Archive

  • Should You Ever Cover Board Member Expenses?
  • 3 Reasons Why Your Organization Should Use Canva
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • The 3 Mistakes I Made Managing a Nonprofit
  • 6 Tips for Healthy Collaboration with Your Board Chair
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • The Hidden Costs Behind Your Fundraiser
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Take Time to Evaluate Your Events
  • Budgeting for Your Nonprofit in Uncertain Times
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • Grateful for Nonprofit Leaders
  • What’s Your Nonprofit’s Story
  • Board or Bored Leadership – Enter the Magnificent Seven
  • Implementing Diversity, Equity & Inclusion at Your Nonprofit
  • How to Keep Your Visuals On-Brand
  • Post-Pandemic Event Lessons
  • Life After COVID-19: Next Steps for Your Nonprofit
  • Securing Help from Your Board: Are You Ready?
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • Becoming a Virtual Event Planner in an Instant
  • Celebrate You and Avoid Nonprofit Burnout
  • How to Develop Your Nonprofit’s Audience Persona
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • Something Good: Building Your Team’s Connection
  • 9 Lessons Learned from Our First Virtual Conference
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • Holding On When You Feel Like Throwing In the Towel
  • Leadership Starts with You
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • Why Identifying and Communicating Your Core Values Is Important
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Crisis Management: Are You Ready?
  • 10 Tips to Cultivate Sponsor Relationships
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • Big Buzz Has COVID-19 Resources For You!
  • Please Send a Hi-res Copy of Your Logo
  • The Birth of a New Vision
  • A Job Gone Wrong
  • Tips to Ensure Event Safety
  • Organizational Operations Versus Organizational Strategy
  • Big Buzz Idea Group Launches Additional Services
  • Interim Directors Provide Strength in Times of Transition
  • Communication Tips to Advance Your Organization
  • Outsourcing: The Only Solution To Staffing Shortages
  • Cross-Train Your Team for Better Outcomes
  • Why Is My Organization Not Growing?
  • Should Sponsorships Include Membership Dues?
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • Nonprofit Form 990: Friend or Foe?
  • Goal-Setting For Successful Events
  • DIY Event Photos
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • 5 Secrets to Streamlining Your Administrative Tasks
  • How To Secure More Donor Dollars
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • Keep Your Mission in Mind to Maximize Results
  • Clearer Communication Is the Secret to Better Outcomes
  • Networking for Personal and Professional Growth
  • The Benefits of Outsourcing
  • Four Step Process to Building Better Buy-In
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • Transparency and Nonprofit Organizations
  • Tips For Meaningful #GivingTuesday Follow-Up
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Seven Tips to a More Productive Year for Your Organization
  • SPONSORSHIP 101: To Package or Not to Package
  • Nonprofit Event Venues 101
  • Is Your Marketing Missing the Mark?
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • The Need to Go Beyond Surveys
  • Innovative Approach to Volunteer Recruitment
  • The Board’s Hot (Summer) Topics
  • Organic Methods to Cultivate Sponsorship Leads
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • How to Hire a Consultant
  • 11 Tips to Make Your Newsletter More Readable
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • Fresh Funding Ideas Are Blooming
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Cancelling or Postponing Your Events in Light of COVID-19
  • 6 Tips for Cultivating Gratitude in the Workplace
  • Self-Care: A Necessity for Successful Leadership
  • Never Overlook the Value of Gratitude
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • Lessons Learned in Nonprofit Management
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • Why Your Nonprofit Needs Brand Guidelines
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Leveraging E-Newsletters For Nonprofit Growth
  • Does Your Mission Have a Compelling Voice?
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Optimize Your Contact List for Nonprofit Growth
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • Boost Your Daily Productivity
  • Team Culture Exists Beyond the Office Walls
  • The Compelling Case to Renew
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • Four Pillars to Attracting and Retaining Ideal Employees
  • 5 Ways to Generate Sponsor Leads
  • 6 Tips for Recruiting Ideal Board Members
  • Silver Linings Discovered Amidst a Pandemic
  • Making a Case for Strategic Planning
  • Tips for Virtual Event Success
  • 7 Tips for Managing Hybrid Events
  • Board Nominating: A Better Way
  • Financial Planning for Uncertain Times
  • Word of the Year: Manifestation
  • How Nonprofits Can Use Social Media to Meet Goals
  • 5 Tips for Prioritizing Your Mental Health in the Workplace
  • 2020: A Lesson in Gratitude
  • Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Time to Assess Your Year-End Campaigns
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • New Year’s Resolutions for Board Members
  • Fostering Board Engagement in Virtual Times
  • How to Rewire Your Brain with Positive Thinking

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  • info@bigbuzzideagroup.com

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