By Amanda Lovell Digital Marketing Manager Big Buzz Idea Group As nonprofits look to the future, one generation stands out for its unique, powerful potential: Gen Z. Born between 1997 and 2012, Gen Z is already making waves in the philanthropic world, even as most of its members are just beginning their professional lives. This generation is socially conscious, digitally fluent and unafraid to put their values into action, making them a critical demographic for nonprofits to understand and engage. So, why should nonprofits focus on Gen Z as their next wave of donors … and how? Why Gen Z...
By: Sarah Pollock Nonprofit Account Manager Big Buzz Idea Group In the last quarter of what has been a very unpredictable year, everyone is fighting with full force towards their year-end campaigns. With a drastic change in the economy, this year has included more asks and more widespread campaigning from nonprofits, and funding sources, themselves, have to be as strategic as the askers. Though workloads have increased, sifting through donor lists and segmenting campaign asks – tasks which always seem to end up on the back burner as tedious and time-consuming – need to become your immediate goal. The development strategy needs to face three questions: How many donor lists do you currently have? How many times has each donor been asked for a...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Does your organization have a reserve fund? According to an annual survey conducted by the National Council of Nonprofits, less than 25% of the survey participants had six months of reserves. The majority had less than three months of operating reserves, and 10% had less than 30 days cash on hand. Many nonprofit organizations have budgets that have them eking through the year with a minimal surplus or worse yet, a financial loss. Why any board member would disregard fiduciary responsibilities and approve a negative budget is beyond me, but that...
By: Lidia Varesco Racoma Owner, Lidia Varesco Design You did it—you made it through #GivingTuesday! But your work is not done yet. Take advantage of the momentum of your campaign: Follow up with your donors and supporters, create meaningful connections that will last throughout the year, and use the insights gathered this year to inspire next year’s campaign. Say thank you—and share results Thank your supporters on social media and share the results of your campaign as well as the impact it has on the people your serve. Sharing a video thank you from the organization’s founder or leaders can...
By: Melissa Lagowski Founder, CEO and Queen Bee, Big Buzz Idea Group With Thanksgiving upon us, it seems like everyone is talking about gratitude. (To be fair, it’s always top of mind around here-gratitude is one of our core values at Big Buzz!) Is there anything better than feeling appreciated? For nonprofits, acknowledging the contributions of those people directly tied to your organization is important. A simple, inspirational gesture of appreciation cultivates a sense of community, generosity and support for your mission. WHO to Thank Think about all of the people who are a part of your organization. They keep...
By: Sherry Quam Taylor Founder, QuamTaylor LLC When I started in nonprofit years ago I had no idea what a Form 990 was – all those numbers and check-boxes seemed like a lot of painful information for someone to fill out. Frankly, I didn’t understand what most of it meant. I’ve put off filing because of “more important” business and have admittedly filed a few extensions myself. But that was before I understood the importance of this little gem of a document. You want your donors to see you as a transparent partner, right? You want them to see...
Part One of a Two-Part Series (Click here to read Part Two) By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group Be it donors or dinners or annual bake sales, nonprofit organizations live and die by their budgets and funding streams. Finding a steady revenue stream may seem difficult but it also might just be hidden in plain sight: look around to discover that opportunities exist to develop a sponsorship program that can play mightily into your success. Established nonprofits already have an underlying support system in their board of directors, staff members, social media followers, donors,...
By: Stephanie Nivinskus Founder, SizzleForce If you’re like many non-profits, fourth quarter is when you ramp up your fundraising campaigns. After all, Giving Tuesday, the biggest donation day of the year for many organizations, is right around the corner (November 28th, to be exact.) Knowing this, and the fact that more than 30% of annual giving usually occurs in the month of December, there’s no time like the present to prepare your most irresistible fundraising campaign yet. The problem? You may be planning to do fundraising as usual. And because of that, you may miss out on millions of potential...
By Guest Blogger: Sherry Quam Taylor Consultant, QuamTaylor LLC Nonprofit organizations are often staffed with sacrificial leaders striving hard toward achieving admirable missions, full of passion and great ideas to make an even greater impact in the world. At the same time, many are struggling to grow beyond their initial successes. Research indicates that 74% of the 1.4 million charitable organizations registered in the U.S. never reach the $500,000 mark in revenue, and most of these never hire more than five employees (Source: Urban Institute’s Center on Nonprofits and Philanthropy). This begs the question: Why is the $500,000 mark such...
