By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Events are as common in the nonprofit industry as annual campaigns and executive directors. What comes to mind when you think of events? Most people think of parties, galas and fundraising, but nonprofit events can expand to include festivals, concerts, chef competitions and more. Regardless of the type of event your association hosts, there are inherent risks that savvy leaders should anticipate and mitigate. Financial Risk You know that the most obvious hazard of any project is the financial risk, so it is important to delve deep into any event concept...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group The times we are in are certainly uncertain. Looking back a year ago, most event planners thought we would be back to in-person events and that virtual events would be a thing of the past. But the reality is that with Covid variants surfacing and the general population having an extremely wide range of what they are or aren’t comfortable with, nonprofits today are being forced to choose which type of event they want to plan for next year. Many of our association clients found that a portion of their members...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group For decades, events have been the lifeblood of nonprofits and associations. Then suddenly, March 2020 struck, and the event industry was about to begin a revolution unlike anything it had previously seen. We thought it might last for a few weeks or a few months, but now the months have flown by and the new normal is here. It is obvious that there are some important lessons that you will want to hold onto for the foreseeable future when it comes to event planning. Risk Versus Reward Events have always had...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group As we continue to navigate this most historic year, I have personally tried to remain focused on the positive and the valuable lessons learned in 2020. Since March 16th, we have helped nonprofit organizations create virtual meetings, webinars, networking events and happy hours. In August, we added in a virtual festival, and in September, we leveled up to our first virtual conference. In one day, we hosted nine breakout sessions, one general session with a hybrid awards presentation, a diversity panel, a happy hour and an exhibit hall. After kicking the...
By: Debbie McCann Partner W4Sight A virtual event is a great opportunity to showcase your nonprofit’s resilience and demonstrate your impact amidst the “new normal.” Just like with any in-person event, good planning is critical to virtual event success. Keep these three tips in mind to ensure that people remember the inspiring speaker, the amazing video, or the thought-provoking panel discussion – not the glitches. Tip #1: Set Expectations. Make sure people know what your event is all about, especially if you are doing a virtual event that specifically takes the place of an in-person event. In your email blasts...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group COVID-19 has wreaked havoc with nonprofit organizations this year, and many organizations have been forced to cancel or postpone their fundraising initiatives. We have seen organizations focus on their individual giving campaigns, and we have heard some greatly inspiring stories about donors who have really stepped up for causes close to their hearts. But on the other side, there are also many NPOs that are not traditional 501c3 organizations. Many of these other organizations do not have access to grants, donations or governmental funding, so what are they to do during...
Many of our partners have been working tirelessly to provide relevant and valuable information to help various nonprofit organizations navigate the ever-changing waters regarding COVID-19. Forefront COVID-19 Resource Page COVID-19 Response Funds Network for Good COVID-19 Resources National Council of Nonprofits COVID-19 Resource Page Bloomerang COVID-19 Resource Page Council of Nonprofits Resources Financial and Strategic Preparedness for COVID-19 Webinar Center for Disaster Philanthropy COVID-19 Arts Community Resources Northstar Meetings Group – How to Monetize Virtual Events We will continue to update this page as more and more resources become available. Thank you to everyone for their hard work in...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group We watched the world change, hour by hour, for several days until landing in our current “Shelter in Place” status. Initially, as the country began to respond to the coronavirus, we started to feel the impact on our nonprofit events, but they didn’t appear to be in the direct line of fire. But then on March 15th, the CDC issued new guidelines that stated that all gatherings with more than 50 people should be cancelled until at least May 12, 2020. The initial potential impact was now an impending multi-car...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Some events can draw crowds for decades while others fall flat after a year or two. It can be tricky to forecast what makes certain gatherings an instant success, but it shouldn’t be difficult to measure an event’s effectiveness over time. “Events are often passed down for years, from one set of staff or board members to another, and no one actually stops to think about what the event should be achieving,” says founder and president of Big Buzz Idea Group Melissa Lagowski. “To properly evaluate an event, you must first...
