By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group As we continue to navigate this most historic year, I have personally tried to remain focused on the positive and the valuable lessons learned in 2020. Since March 16th, we have helped nonprofit organizations create virtual meetings, webinars, networking events and happy hours. In August, we added in a virtual festival, and in September, we leveled up to our first virtual conference. In one day, we hosted nine breakout sessions, one general session with a hybrid awards presentation, a diversity panel, a happy hour and an exhibit hall. After kicking the...
By: Debbie McCann Partner W4Sight A virtual event is a great opportunity to showcase your nonprofit’s resilience and demonstrate your impact amidst the “new normal.” Just like with any in-person event, good planning is critical to virtual event success. Keep these three tips in mind to ensure that people remember the inspiring speaker, the amazing video, or the thought-provoking panel discussion – not the glitches. Tip #1: Set Expectations. Make sure people know what your event is all about, especially if you are doing a virtual event that specifically takes the place of an in-person event. In your email blasts...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group COVID-19 has wreaked havoc with nonprofit organizations this year, and many organizations have been forced to cancel or postpone their fundraising initiatives. We have seen organizations focus on their individual giving campaigns, and we have heard some greatly inspiring stories about donors who have really stepped up for causes close to their hearts. But on the other side, there are also many NPOs that are not traditional 501c3 organizations. Many of these other organizations do not have access to grants, donations or governmental funding, so what are they to do during...
Many of our partners have been working tirelessly to provide relevant and valuable information to help various nonprofit organizations navigate the ever-changing waters regarding COVID-19. Forefront COVID-19 Resource Page COVID-19 Response Funds Network for Good COVID-19 Resources National Council of Nonprofits COVID-19 Resource Page Bloomerang COVID-19 Resource Page Council of Nonprofits Resources Financial and Strategic Preparedness for COVID-19 Webinar Center for Disaster Philanthropy COVID-19 Arts Community Resources Northstar Meetings Group – How to Monetize Virtual Events We will continue to update this page as more and more resources become available. Thank you to everyone for their hard work in...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group We watched the world change, hour by hour, for several days until landing in our current “Shelter in Place” status. Initially, as the country began to respond to the coronavirus, we started to feel the impact on our nonprofit events, but they didn’t appear to be in the direct line of fire. But then on March 15th, the CDC issued new guidelines that stated that all gatherings with more than 50 people should be cancelled until at least May 12, 2020. The initial potential impact was now an impending multi-car...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Some events can draw crowds for decades while others fall flat after a year or two. It can be tricky to forecast what makes certain gatherings an instant success, but it shouldn’t be difficult to measure an event’s effectiveness over time. “Events are often passed down for years, from one set of staff or board members to another, and no one actually stops to think about what the event should be achieving,” says founder and president of Big Buzz Idea Group Melissa Lagowski. “To properly evaluate an event, you must first...
By: Brad Ball Vice President Big Buzz Idea Group Most nonprofit organizations simply love to host events. Whether to fundraise, friendraise, educate or otherwise, the regular gathering of like-minded people is a standard tool in the nonprofit toolkit. One of the key traits of a successful event is choosing the right venue. To help make your organization’s next gathering a success, here are five things to remember when finding your next nonprofit event location: Is your event date available? While this may seem like an obvious place to start, the purposes of asking the question leads to this point: How...
By: Melissa Lagowski Founder, CEO and Queen Bee, Big Buzz Idea Group It happened again last week. A nonprofit organization called to discuss their annual gala, describing how much money they want to raise while lamenting that they have no budget to hire a planner to assist them. Shortest conversation ever. They’re married to this event, though, so who will they find to do the work, and does that appear in the event budget? If they don’t outsource, then they self-produce, which comes at a cost. And staffing costs are a line item expense, so if they aren’t even identified, then...
Does your organization host an annual event? What is the purpose of the event and why is it relevant? Do your members know and understand this? Are your guests fully aware of the purpose of the event? Far too often when we meet with NPOs, they are not at all clear why they host an event. And at least half of the stories begin with “a key member of the leadership team wanted an event so they created one.” It takes a great deal of time and money to plan and produce an event, so it is imperative that you...
