Staff Report Melissa Lagowski, Founder and CEO of Big Buzz Idea Group, has been selected to serve as a faculty member at the Institute for Organization Management (IOM), the professional development program of the U.S. Chamber of Commerce. “It is such an honor to be invited to join the faculty at IOM! We at Big Buzz have always believed in sharing information and lessons learned from our experiences with others in the field so that we can make a greater impact in the world, and this will allow us to continue to do that work on a larger scale,” Lagowski...
By Tricia Fusilero Association Manager Big Buzz Idea Group Associations play a pivotal role in bringing together like-minded individuals, fostering collaboration, and facilitating the exchange of knowledge and ideas. While virtual interactions have become increasingly prevalent in the digital age, face-to-face engagement remains a powerful tool for building strong connections within a community. In this article, we will explore various strategies that associations can employ to enhance member engagement during in-person interactions. Understand Member Needs To effectively engage members in face-to-face interactions, associations must first understand the unique needs and preferences of their members. Conducting surveys, hosting focus groups, and...
By Sam Doerfler Event Manager Big Buzz Idea Group When you can’t sleep at night because you’re scrutinizing all your upcoming event needs, is a centerpiece at the top of your list? It’s generally not a top priority, but it’s a small detail that can create a big impact. A thoughtful centerpiece can help add a finishing touch to the table, support your theme, bring together decorations, and add a stylish and professional-looking element to the occasion. There are some general rules to follow when arranging a centerpiece, but finding balance is key, so try to have varying height levels...
By Melissa Lagowski Founder/CEO/Queen Bee Big Buzz Idea Group Be it donors or dinners or annual bake sales, nonprofit organizations live and die by their budgets and funding streams. Finding a steady revenue stream may seem difficult but it also might just be hidden in plain sight: look around to discover that opportunities exist to develop a sponsorship program that can play mightily into your success. Established nonprofits already have an underlying support system in their board of directors, staff members, social media followers, donors, etc., who believe in the cause. This network brings obvious value to the organization and...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Events are as common in the nonprofit industry as annual campaigns and executive directors. What comes to mind when you think of events? Most people think of parties, galas and fundraising, but nonprofit events can expand to include festivals, concerts, chef competitions and more. Regardless of the type of event your association hosts, there are inherent risks that savvy leaders should anticipate and mitigate. Financial Risk You know that the most obvious hazard of any project is the financial risk, so it is important to delve deep into any event concept...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group The times we are in are certainly uncertain. Looking back a year ago, most event planners thought we would be back to in-person events and that virtual events would be a thing of the past. But the reality is that with Covid variants surfacing and the general population having an extremely wide range of what they are or aren’t comfortable with, nonprofits today are being forced to choose which type of event they want to plan for next year. Many of our association clients found that a portion of their members...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group For decades, events have been the lifeblood of nonprofits and associations. Then suddenly, March 2020 struck, and the event industry was about to begin a revolution unlike anything it had previously seen. We thought it might last for a few weeks or a few months, but now the months have flown by and the new normal is here. It is obvious that there are some important lessons that you will want to hold onto for the foreseeable future when it comes to event planning. Risk Versus Reward Events have always had...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group As we continue to navigate this most historic year, I have personally tried to remain focused on the positive and the valuable lessons learned in 2020. Since March 16th, we have helped nonprofit organizations create virtual meetings, webinars, networking events and happy hours. In August, we added in a virtual festival, and in September, we leveled up to our first virtual conference. In one day, we hosted nine breakout sessions, one general session with a hybrid awards presentation, a diversity panel, a happy hour and an exhibit hall. After kicking the...
By: Debbie McCann Partner W4Sight A virtual event is a great opportunity to showcase your nonprofit’s resilience and demonstrate your impact amidst the “new normal.” Just like with any in-person event, good planning is critical to virtual event success. Keep these three tips in mind to ensure that people remember the inspiring speaker, the amazing video, or the thought-provoking panel discussion – not the glitches. Tip #1: Set Expectations. Make sure people know what your event is all about, especially if you are doing a virtual event that specifically takes the place of an in-person event. In your email blasts...
