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Leveraging E-Newsletters For Nonprofit Growth

Leveraging E-Newsletters For Nonprofit Growth

By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Newsletters sent to your organization’s email list—also known as e-newsletters or electronic, digital or email newsletters—hold incredible value. So many nonprofits are not using this marketing channel to the fullest potential, but newsletters are a key resource and a crucial component of a balanced and successful communication strategy. How effective are newsletters, and how do they help nonprofits? According to a recent survey, 69 percent of nonprofits worldwide regularly send an email newsletter. Nonprofits have the second best industry open rate, with an average open rate of 25.2 percent and click-through...

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Insights Blog Archive

  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Optimize Your Contact List for Nonprofit Growth
  • Organizational Operations Versus Organizational Strategy
  • Word of the Year: Manifestation
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • 6 Tips for Healthy Collaboration with Your Board Chair
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • The Keys to Presenting Your Nonprofit Online
  • Networking for Personal and Professional Growth
  • Does Your Mission Have a Compelling Voice?
  • 9 Lessons Learned from Our First Virtual Conference
  • Holding On When You Feel Like Throwing In the Towel
  • Life After COVID-19: Next Steps for Your Nonprofit
  • Making a Case for Strategic Planning
  • Client Spotlight: Center for Changing Lives
  • Employee Retention Tax Credit Yields Powerful Opportunity
  • Is Your Marketing Missing the Mark?
  • Board or Bored Leadership – Enter the Magnificent Seven
  • 3 Reasons Why Your Organization Should Use Canva
  • Innovative Approach to Volunteer Recruitment
  • Outsourcing: The Only Solution To Staffing Shortages
  • Four Pillars to Attracting and Retaining Ideal Employees
  • Please Send a Hi-res Copy of Your Logo
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • SPONSORSHIP 101: To Package or Not to Package
  • 8 Tips For Leading Productive Meetings
  • Chart a Path for Nonprofit Success
  • Client Spotlight: Old Town School of Folk Music
  • How Big Is Your Fire?
  • The Compelling Case to Renew
  • Silver Linings Discovered Amidst a Pandemic
  • 6 Tips for Recruiting Ideal Board Members
  • Should Sponsorships Include Membership Dues?
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • Clearer Communication Is the Secret to Better Outcomes
  • Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • Crisis Management: Are You Ready?
  • Fresh Funding Ideas Are Blooming
  • 5 Tips for Prioritizing Your Mental Health in the Workplace
  • Seven Tips to a More Productive Year for Your Organization
  • Board Nominating: A Better Way
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • New Year’s Resolutions for Board Members
  • 2020: A Lesson in Gratitude
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Boost Your Daily Productivity
  • Financial Planning for Uncertain Times
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • Client Spotlight: Cyberjutsu
  • Best Practices For Nonprofit Management
  • Keep Your Mission in Mind to Maximize Results
  • Grateful for Nonprofit Leaders
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • Time to Assess Your Year-End Campaigns
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Implementing Diversity, Equity & Inclusion at Your Nonprofit
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  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • 6 Tips for Cultivating Gratitude in the Workplace
  • Self-Care: A Necessity for Successful Leadership
  • 5 Ways to Generate Sponsor Leads
  • Why Is My Organization Not Growing?
  • 10 Tips to Cultivate Sponsor Relationships
  • From Awareness to Action: Using Social Media to Reach Your Goals
  • The Birth of a New Vision
  • Client Spotlight: Lincoln Square Ravenswood Chamber of Commerce
  • Are You Leaving Money On The Table?
  • Communication Tips to Advance Your Organization
  • Four Step Process to Building Better Buy-In
  • 7 Tips for Managing Hybrid Events
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  • Transparency and Nonprofit Organizations
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • How to Rewire Your Brain with Positive Thinking
  • Lessons Learned in Nonprofit Management
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • Never Overlook the Value of Gratitude
  • Nonprofit Event Venues 101
  • Tips For Meaningful #GivingTuesday Follow-Up
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • How to Keep Your Visuals On-Brand
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • Client Spotlight: Hope For The Day
  • Tips for Virtual Event Success
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Organic Methods to Cultivate Sponsorship Leads
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • Celebrate You and Avoid Nonprofit Burnout
  • Goal-Setting For Successful Events
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • Leveraging E-Newsletters For Nonprofit Growth
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • Post-Pandemic Event Lessons
  • Something Good: Building Your Team’s Connection
  • Why Your Nonprofit Needs Brand Guidelines
  • Should You Ever Cover Board Member Expenses?
  • The Benefits of Outsourcing
  • The Hidden Costs Behind Your Fundraiser
  • Cross-Train Your Team for Better Outcomes
  • Nonprofit Form 990: Friend or Foe?
  • Becoming a Virtual Event Planner in an Instant
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Why Identifying and Communicating Your Core Values Is Important
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Are You Leading With Impact?
  • Take Time to Evaluate Your Events
  • 5 Secrets to Streamlining Your Administrative Tasks
  • Budgeting for Your Nonprofit in Uncertain Times
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • How To Secure More Donor Dollars
  • How to Develop Your Nonprofit’s Audience Persona
  • Losing Control? Reclaim Your Time!
  • Leadership Starts with You
  • Cancelling or Postponing Your Events in Light of COVID-19
  • Fostering Board Engagement in Virtual Times
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • 11 Tips to Make Your Newsletter More Readable
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • What’s Your Nonprofit’s Story
  • Interim Directors Provide Strength in Times of Transition
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • The Need to Go Beyond Surveys
  • A Job Gone Wrong
  • Team Culture Exists Beyond the Office Walls
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • The Board’s Hot (Summer) Topics
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  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • How Nonprofits Can Use Social Media to Meet Goals
  • How to Hire a Consultant
  • Big Buzz Idea Group Launches Additional Services
  • The 3 Mistakes I Made Managing a Nonprofit
  • The Importance of Authenticity in Sales and Networking
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • Tips to Ensure Event Safety

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