Does your organization host an annual event? What is the purpose of the event and why is it relevant? Do your members know and understand this? Are your guests fully aware of the purpose of the event? Far too often when we meet with NPOs, they are not at all clear why they host an event. And at least half of the stories begin with “a key member of the leadership team wanted an event so they created one.” It takes a great deal of time and money to plan and produce an event, so it is imperative that you...