By Terri Champelli Sales and Business Development Let’s be real. This term has been thrown about in all walks of life for years, with the intent of requesting your audience to, in essence, cut the crap. In interpersonal skills and relations, it is important to be real. For your friends, family, neighbors, this is a given. In sales, it should be no different. Here, we are using this term to guide authentic connection as a pathway to meeting your clients’ needs and finding new referrals along the way. It is important to not look at this as a strategy but...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Newsletters sent to your organization’s email list—also known as e-newsletters or electronic, digital or email newsletters—hold incredible value. So many nonprofits are not using this marketing channel to the fullest potential, but newsletters are a key resource and a crucial component of a balanced and successful communication strategy. How effective are newsletters, and how do they help nonprofits? According to a recent survey, 69 percent of nonprofits worldwide regularly send an email newsletter. Nonprofits have the second best industry open rate, with an average open rate of 25.2 percent and click-through...
