10 Tips to Cultivate Sponsor Relationships
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Many nonprofits work diligently on annual giving, private donations and grants to fund their organizations, but we find many nonprofits are not tapping into corporate sponsorships as a way to enhance their bottom line. Many corporations sponsor events and organizations as a part of their annual marketing budget and/or as part of their corporate-social responsibility initiatives. Companies generally sponsor for one of two reasons: marketing exposure or brand alignment. If you are working to grow funding for your nonprofit, consider these best practices to help foster financial partners for your cause....