By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group What does it mean to manifest something? The spiritual definition of manifestation is “the public display of emotion or feeling, or something theoretical made real.” This concept is part of the Laws of Attraction where positive thoughts beget positive outcomes. So, are you a glass-half-full or a glass-half-empty type of person? Throughout the pandemic, we and many of our clients have continued trying to be optimistic, to roll with the punches, to make lemonade out of lemons. But have you seen this recent meme: Enough is enough already! We at Big Buzz...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Events are as common in the nonprofit industry as annual campaigns and executive directors. What comes to mind when you think of events? Most people think of parties, galas and fundraising, but nonprofit events can expand to include festivals, concerts, chef competitions and more. Regardless of the type of event your association hosts, there are inherent risks that savvy leaders should anticipate and mitigate. Financial Risk You know that the most obvious hazard of any project is the financial risk, so it is important to delve deep into any event concept...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group For decades, events have been the lifeblood of nonprofits and associations. Then suddenly, March 2020 struck, and the event industry was about to begin a revolution unlike anything it had previously seen. We thought it might last for a few weeks or a few months, but now the months have flown by and the new normal is here. It is obvious that there are some important lessons that you will want to hold onto for the foreseeable future when it comes to event planning. Risk Versus Reward Events have always had...
By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...
