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Should Sponsorships Include Membership Dues?

Should Sponsorships Include Membership Dues?

By Brad Ball Big Buzz Idea Group Vice President It should go without saying that sponsorship can be a great tool for associations to increase revenue, but what goes into any well-planned program may vary widely depending on context. For example, sponsorship for a single event will likely look very different from an annual sponsorship. There are many excellent resources on sponsorship across the web (including these articles from the Big Buzz Idea Group blog). However, one point that doesn’t seem to get much attention is the touchy subject of whether to include membership dues in your sponsorship packages. This...

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Insights Blog Archive

  • 3 Questions to Ask If You Hope to Grow Your Membership
  • Why Your Nonprofit Needs Brand Guidelines
  • Transparency and Nonprofit Organizations
  • Take Time to Evaluate Your Events
  • Organic Methods to Cultivate Sponsorship Leads
  • 9 Lessons Learned from Our First Virtual Conference
  • The Compelling Case to Renew
  • The Need to Go Beyond Surveys
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • How to Hire a Consultant
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • Boost Your Daily Productivity
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • Becoming a Virtual Event Planner in an Instant
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Keep Your Mission in Mind to Maximize Results
  • 5 Secrets to Streamlining Your Administrative Tasks
  • Outsourcing: The Only Solution To Staffing Shortages
  • 6 Tips for Healthy Collaboration with Your Board Chair
  • Is Your Marketing Missing the Mark?
  • A Job Gone Wrong
  • Goal-Setting For Successful Events
  • Seven Tips to a More Productive Year for Your Organization
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • Nonprofit Event Venues 101
  • 5 Tips for Prioritizing Your Mental Health in the Workplace
  • Innovative Approach to Volunteer Recruitment
  • Nonprofit Form 990: Friend or Foe?
  • Something Good: Building Your Team’s Connection
  • Holding On When You Feel Like Throwing In the Towel
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • 11 Tips to Make Your Newsletter More Readable
  • Post-Pandemic Event Lessons
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Networking for Personal and Professional Growth
  • Leadership Starts with You
  • Time to Assess Your Year-End Campaigns
  • Why Identifying and Communicating Your Core Values Is Important
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • Word of the Year: Manifestation
  • Financial Planning for Uncertain Times
  • Cross-Train Your Team for Better Outcomes
  • Does Your Mission Have a Compelling Voice?
  • Grateful for Nonprofit Leaders
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • How to Rewire Your Brain with Positive Thinking
  • Should You Ever Cover Board Member Expenses?
  • Organizational Operations Versus Organizational Strategy
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  • The Board’s Hot (Summer) Topics
  • Cancelling or Postponing Your Events in Light of COVID-19
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  • Self-Care: A Necessity for Successful Leadership
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • Four Step Process to Building Better Buy-In
  • Crisis Management: Are You Ready?
  • Tips For Meaningful #GivingTuesday Follow-Up
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  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • 4 Productivity Tips to Elevate Your Nonprofit
  • The Birth of a New Vision
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  • The 3 Mistakes I Made Managing a Nonprofit
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
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  • Fostering Board Engagement in Virtual Times
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  • 2020: A Lesson in Gratitude
  • Our Top Five Free Online Tools for Nonprofit Management Teams
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  • Leveraging E-Newsletters For Nonprofit Growth
  • Big Buzz Idea Group Launches Additional Services
  • Making a Case for Strategic Planning
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  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • How to Keep Your Visuals On-Brand
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Optimize Your Contact List for Nonprofit Growth
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  • Board or Bored Leadership – Enter the Magnificent Seven
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