Part Two of a Two-Part Series (Click here to read Part One) By: Melissa Lagowski CEO, Founder and Queen Bee, Big Buzz Idea Group Now that you have learned the value of a sponsorship program and outlined the assets that your organization can offer to a sponsor, let’s look at the next phase of program development. To Package or Not to Package There are different schools of thought when it comes to sponsorships and sponsorship packages. One involves creating a menu of levels of deliverables and pricing, while the other requires a bit more effort in customizing a sponsorship based...