By: Lidia Varesco Art Director & Designer, Lidia Varesco Design I work with many nonprofits in Chicago, and one of the reasons they choose to work with me is because they need help bringing consistency to their branding and marketing materials. For an established organization (or even a new one), branding can start to become diluted over time, with marketing materials using multiple versions of logos, colors and images that are not on-brand, and messaging that is not targeted or audience-focused. This is where brand guidelines can make a big impact. What are brand guidelines? Brand guidelines (also sometimes called...