By: Melissa Lagowski Founder, CEO, and Queen Bee, Big Buzz Idea Group Every time we interact with another person, we make an impression. Each interaction—especially our very first one with someone—is an opportunity to establish a genuine connection and build a positive relationship. A business may call it a “brand image” or “company image” but this concept applies to a nonprofit too. Your organization creates its own “brand image” through each touchpoint it makes with donors, volunteers, people you serve, and others in the community. Have you paused to think about all those touchpoints and what type of impression...
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