By: Lidia Varesco Racoma
Owner of Lidia Varesco Design
Are your organization’s visuals on-brand or have they slowly started to derail?
Between working with multiple team members and outside vendors—plus the popularity of image creation apps like Canva and Adobe Spark—brand visuals can start to become diluted over time.
But fear not, you can maintain successful brand consistency by doing some simple planning and preparation.
The Art of Maximizing Your Branding Opportunities By: Donna Shultz Graphic Designer, Donna Shultz Design You’ve hired a designer to create an invitation for an upcoming fundraiser. Or maybe you need to make a banner for your next event. Perhaps you have partnered with another organization and your logo is to be printed in an event program. No doubt you were asked for a hi-res copy of your logo. You go to your resource file and select the one jpg you always use and send it out to all. Unfortunately, one size doesn’t fit all when providing your logo to...
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