By Brad Ball Big Buzz Idea Group Vice President It should go without saying that sponsorship can be a great tool for associations to increase revenue, but what goes into any well-planned program may vary widely depending on context. For example, sponsorship for a single event will likely look very different from an annual sponsorship. There are many excellent resources on sponsorship across the web (including these articles from the Big Buzz Idea Group blog). However, one point that doesn’t seem to get much attention is the touchy subject of whether to include membership dues in your sponsorship packages. This...
By: Brad Ball Vice President Big Buzz Idea Group If boosting membership is a key goal for your organization, we’ve got three questions to kick off your strategic planning. To add some context, we spoke with Lynsey Sorrell, the Vice President of Membership for the Ely Chapter of Lambda Alpha International, the Honorary Society for the Advancement of Land Economics. As one of our valued association management clients, she was able to share some of the impactful ways we’ve worked together to improve her organization’s membership. Read on for our thought-starters to move your own membership forward. 1. How can...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Today’s the day to make things happen. It’s time to move forward (while the whole world seems to have stopped, and we watch and wait and wonder and worry). Put aside the feeling of helplessness, that the more we learn, the less we understand what it all means for each of us. That’s the problem with paralysis by analysis: while we’re stuck in the mud and waiting for something, time keeps slippin’ and the world keeps spinnin’… A boulder has been placed in your path. While deciding what to do...
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