Gen Z is the Next Wave of Donors—How Can Nonprofits Engage Them?
By Amanda Lovell Digital Marketing Manager Big Buzz Idea Group As nonprofits look to the future, one generation stands out for its unique, powerful potential: Gen Z. Born between 1997 and 2012, Gen Z is already making waves in the philanthropic world, even as most of its members are just beginning their professional lives. This generation is socially conscious, digitally fluent and unafraid to put their values into action, making them a critical demographic for nonprofits to understand and engage. So, why should nonprofits focus on Gen Z as their next wave of donors … and how? Why Gen Z...

