
3 Questions to Ask If You Hope to Grow Your Membership
By: Brad Ball Vice President Big Buzz Idea Group If boosting membership is a key goal for your organization, we’ve got three questions to kick off your strategic planning. To add some context, we spoke with Lynsey Sorrell, the Vice President of Membership for the Ely Chapter of Lambda Alpha International, the Honorary Society for the Advancement of Land Economics. As one of our valued association management clients, she was able to share some of the impactful ways we’ve worked together to improve her organization’s membership. Read on for our thought-starters to move your own membership forward. 1. How can...