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Leveraging E-Newsletters For Nonprofit Growth

Leveraging E-Newsletters For Nonprofit Growth

By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Newsletters sent to your organization’s email list—also known as e-newsletters or electronic, digital or email newsletters—hold incredible value. So many nonprofits are not using this marketing channel to the fullest potential, but newsletters are a key resource and a crucial component of a balanced and successful communication strategy. How effective are newsletters, and how do they help nonprofits? According to a recent survey, 69 percent of nonprofits worldwide regularly send an email newsletter. Nonprofits have the second best industry open rate, with an average open rate of 25.2 percent and click-through...

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

By: Andy Crestodina Co-Founder and Chief Marketing Officer, Orbit Media   Where there’s traffic there’s hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. And we do it by being active in three areas: search engine optimization, social media marketing and email marketing. Certain content has advantages in certain channels, but every piece of content can be promoted in all three. Let’s look at how this all works with content. Then we’ll explore 50 specific...

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Insights Blog Archive

  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Tips for Virtual Event Success
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • 2020: A Lesson in Gratitude
  • Optimize Your Contact List for Nonprofit Growth
  • Budgeting for Your Nonprofit in Uncertain Times
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • Transparency and Nonprofit Organizations
  • Tips to Ensure Event Safety
  • Innovative Approach to Volunteer Recruitment
  • Team Culture Exists Beyond the Office Walls
  • Nonprofit Event Venues 101
  • Celebrate You and Avoid Nonprofit Burnout
  • Communication Tips to Advance Your Organization
  • Seven Tips to a More Productive Year for Your Organization
  • Nonprofit Form 990: Friend or Foe?
  • Securing Help from Your Board: Are You Ready?
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • Something Good: Building Your Team’s Connection
  • The Need to Go Beyond Surveys
  • How to Keep Your Visuals On-Brand
  • How to Rewire Your Brain with Positive Thinking
  • Big Buzz Idea Group Launches Additional Services
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • How to Develop Your Nonprofit’s Audience Persona
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Making a Case for Strategic Planning
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • The Benefits of Outsourcing
  • Boost Your Daily Productivity
  • Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)
  • Board Nominating: A Better Way
  • Lessons Learned in Nonprofit Management
  • Why Is My Organization Not Growing?
  • The 3 Mistakes I Made Managing a Nonprofit
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • Why Your Nonprofit Needs Brand Guidelines
  • Take Time to Evaluate Your Events
  • 11 Tips to Make Your Newsletter More Readable
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • 10 Tips to Cultivate Sponsor Relationships
  • 5 Secrets to Streamlining Your Administrative Tasks
  • Four Pillars to Attracting and Retaining Ideal Employees
  • How to Hire a Consultant
  • The Hidden Costs Behind Your Fundraiser
  • Word of the Year: Manifestation
  • DIY Event Photos
  • What’s Your Nonprofit’s Story
  • The Compelling Case to Renew
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • Keep Your Mission in Mind to Maximize Results
  • Organizational Operations Versus Organizational Strategy
  • How Nonprofits Can Use Social Media to Meet Goals
  • 3 Reasons Why Your Organization Should Use Canva
  • 7 Tips for Managing Hybrid Events
  • Board or Bored Leadership – Enter the Magnificent Seven
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • 6 Tips for Cultivating Gratitude in the Workplace
  • Post-Pandemic Event Lessons
  • Clearer Communication Is the Secret to Better Outcomes
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • A Job Gone Wrong
  • Organic Methods to Cultivate Sponsorship Leads
  • Client Spotlight: Illinois Theatre Association
  • 9 Lessons Learned from Our First Virtual Conference
  • Time to Assess Your Year-End Campaigns
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • How To Secure More Donor Dollars
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • Four Step Process to Building Better Buy-In
  • Is Your Marketing Missing the Mark?
  • The Board’s Hot (Summer) Topics
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • Tips For Meaningful #GivingTuesday Follow-Up
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • New Year’s Resolutions for Board Members
  • Holding On When You Feel Like Throwing In the Towel
  • 6 Tips for Healthy Collaboration with Your Board Chair
  • Life After COVID-19: Next Steps for Your Nonprofit
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • Leadership Starts with You
  • Leveraging E-Newsletters For Nonprofit Growth
  • Self-Care: A Necessity for Successful Leadership
  • Becoming a Virtual Event Planner in an Instant
  • The Birth of a New Vision
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • Why Identifying and Communicating Your Core Values Is Important
  • Grateful for Nonprofit Leaders
  • Crisis Management: Are You Ready?
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Implementing Diversity, Equity & Inclusion at Your Nonprofit
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • Never Overlook the Value of Gratitude
  • 6 Tips for Recruiting Ideal Board Members
  • Does Your Mission Have a Compelling Voice?
  • 5 Ways to Generate Sponsor Leads
  • Interim Directors Provide Strength in Times of Transition
  • Should Sponsorships Include Membership Dues?
  • Cancelling or Postponing Your Events in Light of COVID-19
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • SPONSORSHIP 101: To Package or Not to Package
  • Big Buzz Has COVID-19 Resources For You!
  • Should You Ever Cover Board Member Expenses?
  • Fostering Board Engagement in Virtual Times
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • Financial Planning for Uncertain Times
  • Please Send a Hi-res Copy of Your Logo
  • Silver Linings Discovered Amidst a Pandemic
  • Outsourcing: The Only Solution To Staffing Shortages
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Networking for Personal and Professional Growth
  • Goal-Setting For Successful Events
  • Cross-Train Your Team for Better Outcomes
  • 5 Tips for Prioritizing Your Mental Health in the Workplace
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • Fresh Funding Ideas Are Blooming

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  • Big Buzz Idea Group
  • 4055 W. Peterson Ave., #105 Chicago, IL 60646
  • 773.804.8589
  • 773.804.8986
  • info@bigbuzzideagroup.com

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