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Leveraging E-Newsletters For Nonprofit Growth

Leveraging E-Newsletters For Nonprofit Growth

By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Newsletters sent to your organization’s email list—also known as e-newsletters or electronic, digital or email newsletters—hold incredible value. So many nonprofits are not using this marketing channel to the fullest potential, but newsletters are a key resource and a crucial component of a balanced and successful communication strategy. How effective are newsletters, and how do they help nonprofits? According to a recent survey, 69 percent of nonprofits worldwide regularly send an email newsletter. Nonprofits have the second best industry open rate, with an average open rate of 25.2 percent and click-through...

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

50 Content Promotion Tactics: How to Drive Traffic to Your Next Article

By: Andy Crestodina Co-Founder and Chief Marketing Officer, Orbit Media   Where there’s traffic there’s hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. And we do it by being active in three areas: search engine optimization, social media marketing and email marketing. Certain content has advantages in certain channels, but every piece of content can be promoted in all three. Let’s look at how this all works with content. Then we’ll explore 50 specific...

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  • Grateful for Nonprofit Leaders
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Insights Blog Archive

  • Silver Linings Discovered Amidst a Pandemic
  • Four Pillars to Attracting and Retaining Ideal Employees
  • Financial Planning for Uncertain Times
  • Does Your Mission Have a Compelling Voice?
  • Board Nominating: A Better Way
  • 6 Tips for Cultivating Gratitude in the Workplace
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • Goal-Setting For Successful Events
  • Clearer Communication Is the Secret to Better Outcomes
  • Why Is My Organization Not Growing?
  • Interim Directors Provide Strength in Times of Transition
  • What’s Your Nonprofit’s Story
  • Big Buzz Idea Group Launches Additional Services
  • Never Overlook the Value of Gratitude
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • Seven Tips to a More Productive Year for Your Organization
  • How To Secure More Donor Dollars
  • Networking for Personal and Professional Growth
  • The Hidden Costs Behind Your Fundraiser
  • SPONSORSHIP 101: To Package or Not to Package
  • Tips For Meaningful #GivingTuesday Follow-Up
  • Cancelling or Postponing Your Events in Light of COVID-19
  • Life After COVID-19: Next Steps for Your Nonprofit
  • Is Your Marketing Missing the Mark?
  • How to Develop Your Nonprofit’s Audience Persona
  • 5 Ways to Generate Sponsor Leads
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Post-Pandemic Event Lessons
  • The Benefits of Outsourcing
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Time to Assess Your Year-End Campaigns
  • Tips for Virtual Event Success
  • Word of the Year: Manifestation
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • Self-Care: A Necessity for Successful Leadership
  • Cross-Train Your Team for Better Outcomes
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Take Time to Evaluate Your Events
  • Why Identifying and Communicating Your Core Values Is Important
  • DIY Event Photos
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Budgeting for Your Nonprofit in Uncertain Times
  • Team Culture Exists Beyond the Office Walls
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • How to Rewire Your Brain with Positive Thinking
  • Innovative Approach to Volunteer Recruitment
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • Organizational Operations Versus Organizational Strategy
  • The Birth of a New Vision
  • New Year’s Resolutions for Board Members
  • A Job Gone Wrong
  • Leveraging E-Newsletters For Nonprofit Growth
  • Optimize Your Contact List for Nonprofit Growth
  • 3 Tips For Maintaining Your NPO’s Digital Assets
  • 9 Lessons Learned from Our First Virtual Conference
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • 5 Tips for Prioritizing Your Mental Health in the Workplace
  • Should You Ever Cover Board Member Expenses?
  • 5 Secrets to Streamlining Your Administrative Tasks
  • 6 Tips for Healthy Collaboration with Your Board Chair
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • Celebrate You and Avoid Nonprofit Burnout
  • Securing Help from Your Board: Are You Ready?
  • Fresh Funding Ideas Are Blooming
  • How to Keep Your Visuals On-Brand
  • Boost Your Daily Productivity
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • Something Good: Building Your Team’s Connection
  • 2020: A Lesson in Gratitude
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • How to Hire a Consultant
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • The Board’s Hot (Summer) Topics
  • Holding On When You Feel Like Throwing In the Towel
  • Keep Your Mission in Mind to Maximize Results
  • Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)
  • Becoming a Virtual Event Planner in an Instant
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Tips to Ensure Event Safety
  • Communication Tips to Advance Your Organization
  • Why Your Nonprofit Needs Brand Guidelines
  • 7 Tips for Managing Hybrid Events
  • Leadership Starts with You
  • Organic Methods to Cultivate Sponsorship Leads
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • Four Step Process to Building Better Buy-In
  • 11 Tips to Make Your Newsletter More Readable
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • 3 Reasons Why Your Organization Should Use Canva
  • Lessons Learned in Nonprofit Management
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • The Need to Go Beyond Surveys
  • Grateful for Nonprofit Leaders
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • Transparency and Nonprofit Organizations
  • Fostering Board Engagement in Virtual Times
  • Nonprofit Form 990: Friend or Foe?
  • Nonprofit Event Venues 101
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • How Nonprofits Can Use Social Media to Meet Goals
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • Making a Case for Strategic Planning
  • Please Send a Hi-res Copy of Your Logo
  • 6 Tips for Recruiting Ideal Board Members
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • 10 Tips to Cultivate Sponsor Relationships
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • The Compelling Case to Renew
  • Big Buzz Has COVID-19 Resources For You!
  • Board or Bored Leadership – Enter the Magnificent Seven

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  • Big Buzz Idea Group
  • 4055 W. Peterson Ave., #105 Chicago, IL 60646
  • 773.804.8589
  • 773.804.8986
  • info@bigbuzzideagroup.com

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