By Melissa Lagowski Founder/CEO/Queen Bee Big Buzz Idea Group Every time we interact with another person, we make an impression. Each interaction—especially our very first one with someone—is an opportunity to establish a genuine connection and build a positive relationship. A business may call it a “brand image” or “company image,” but this concept applies to a nonprofit too. Your organization creates its own “brand image” through each touchpoint it has with donors, volunteers, people you serve, and others in the community. Have you paused to think about all those touchpoints and what type of impression your organization is making?...
By: Melissa Lagowski Founder, CEO, and Queen Bee, Big Buzz Idea Group Every time we interact with another person, we make an impression. Each interaction—especially our very first one with someone—is an opportunity to establish a genuine connection and build a positive relationship. A business may call it a “brand image” or “company image” but this concept applies to a nonprofit too. Your organization creates its own “brand image” through each touchpoint it makes with donors, volunteers, people you serve, and others in the community. Have you paused to think about all those touchpoints and what type of impression...
The Art of Maximizing Your Branding Opportunities By: Donna Shultz Graphic Designer, Donna Shultz Design You’ve hired a designer to create an invitation for an upcoming fundraiser. Or maybe you need to make a banner for your next event. Perhaps you have partnered with another organization and your logo is to be printed in an event program. No doubt you were asked for a hi-res copy of your logo. You go to your resource file and select the one jpg you always use and send it out to all. Unfortunately, one size doesn’t fit all when providing your logo to...
