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The Importance of Authenticity in Sales and Networking

The Importance of Authenticity in Sales and Networking

By Terri Champelli Sales and Business Development Let’s be real. This term has been thrown about in all walks of life for years, with the intent of requesting your audience to, in essence, cut the crap. In interpersonal skills and relations, it is important to be real. For your friends, family, neighbors, this is a given. In sales, it should be no different. Here, we are using this term to guide authentic connection as a pathway to meeting your clients’ needs and finding new referrals along the way. It is important to not look at this as a strategy but...

Leveraging E-Newsletters For Nonprofit Growth

Leveraging E-Newsletters For Nonprofit Growth

By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Newsletters sent to your organization’s email list—also known as e-newsletters or electronic, digital or email newsletters—hold incredible value. So many nonprofits are not using this marketing channel to the fullest potential, but newsletters are a key resource and a crucial component of a balanced and successful communication strategy. How effective are newsletters, and how do they help nonprofits? According to a recent survey, 69 percent of nonprofits worldwide regularly send an email newsletter. Nonprofits have the second best industry open rate, with an average open rate of 25.2 percent and click-through...

How to Develop Your Nonprofit’s Audience Persona

How to Develop Your Nonprofit’s Audience Persona

By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...

Check Out These Recent Posts

  • 8 Tips For Leading Productive Meetings
  • The Importance of Authenticity in Sales and Networking
  • How Big Is Your Fire?
  • The Keys to Presenting Your Nonprofit Online
  • Best Practices For Nonprofit Management
  • Client Spotlight: Hope For The Day
  • Chart a Path for Nonprofit Success

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Insights Blog Archive

  • 3 Reasons Why Your Organization Should Use Canva
  • Spend Less. Do More. Your Guide to Effective Outsourcing
  • Client Spotlight: Hope For The Day
  • 8 Tips For Leading Productive Meetings
  • Life After COVID-19: Next Steps for Your Nonprofit
  • Making a Case for Strategic Planning
  • Goal-Setting For Successful Events
  • Interim Directors Provide Strength in Times of Transition
  • Four Pillars to Attracting and Retaining Ideal Employees
  • The Benefits of Outsourcing
  • Optimize Your Contact List for Nonprofit Growth
  • Team Culture Exists Beyond the Office Walls
  • 50 Content Promotion Tactics: How to Drive Traffic to Your Next Article
  • Fresh Funding Ideas Are Blooming
  • 6 Tips for Cultivating Gratitude in the Workplace
  • Holding On When You Feel Like Throwing In the Towel
  • Transparency and Nonprofit Organizations
  • Big Buzz Has COVID-19 Resources For You!
  • Why Your Nonprofit Needs Brand Guidelines
  • Meet Big Buzz, the Creators of Ribfest Chicago
  • How Nonprofits Can Use Social Media to Meet Goals
  • 4 Productivity Tips to Elevate Your Nonprofit
  • Cancelling or Postponing Your Events in Light of COVID-19
  • Real Progress Requires Intention: What Do You Want to Achieve in 2020 for Your Nonprofit?
  • The Birth of a New Vision
  • Chart a Path for Nonprofit Success
  • What’s Your Nonprofit’s Story
  • The Hidden Costs Behind Your Fundraiser
  • The 3 Mistakes I Made Managing a Nonprofit
  • Should You Ever Cover Board Member Expenses?
  • Grateful for Nonprofit Leaders
  • Celebrate You and Avoid Nonprofit Burnout
  • Self-Care: A Necessity for Successful Leadership
  • Our Top Five Free Online Tools for Nonprofit Management Teams
  • Organizational Operations Versus Organizational Strategy
  • How to Rewire Your Brain with Positive Thinking
  • Organic Methods to Cultivate Sponsorship Leads
  • Leadership Starts with You
  • Leveraging E-Newsletters For Nonprofit Growth
  • Promotion Ideas to Benefit Your Nonprofit – Part I
  • Clearer Communication Is the Secret to Better Outcomes
  • How to Secure Mega Sponsorships For Your Fundraising Event!
  • Tips For Meaningful #GivingTuesday Follow-Up
  • Best Practices For Nonprofit Management
  • Make Your Nonprofit Stand Out: Creating Impressions for Impact
  • Communication Tips to Advance Your Organization
  • SPONSORSHIP 101: To Package or Not to Package
  • How to Develop Your Nonprofit’s Audience Persona
  • How to Keep Your Visuals On-Brand
  • Silver Linings Discovered Amidst a Pandemic
  • Are You Leaving Money On The Table?
  • Cyber Security: How To Protect Yourself In Today’s “Connected” World
  • Something Good: Building Your Team’s Connection
  • Virtual Fundraising: 18 Ideas for Nonprofit Revenue
  • 5 Reasons to Outsource Instead of Rely on Volunteers
  • Fostering Board Engagement in Virtual Times
  • Post-Pandemic Event Lessons
  • Budgeting for Your Nonprofit in Uncertain Times
  • Re-Imagine the Possibilities to Better Serve Your Mission
  • Why Nonprofits Need to Evaluate Their Budgets Every Year
  • 6 Tips for Healthy Collaboration with Your Board Chair
  • Four Tactics to Resolve Nonprofit Staffing Shortages
  • New Year’s Resolutions for Board Members
  • 5 Tips for Prioritizing Your Mental Health in the Workplace
  • Financial Planning for Uncertain Times
  • Employee Retention Tax Credit Yields Powerful Opportunity
  • 5 Secrets to Streamlining Your Administrative Tasks
  • Networking for Personal and Professional Growth
  • Implementing Diversity, Equity & Inclusion at Your Nonprofit
  • The Board’s Hot (Summer) Topics
  • 10 Tips to Cultivate Sponsor Relationships
  • Lessons Learned in Nonprofit Management
  • Four Step Process to Building Better Buy-In
  • 6 Tips for Recruiting Ideal Board Members
  • Conference Call Hero – 6 Tips to Master the Art of Video and Audio Conferencing
  • Crisis Management: Are You Ready?
  • The Taxman Cometh (Yes, Even For Your Exempt Organization)
  • Keep Your Mission in Mind to Maximize Results
  • How To Secure More Donor Dollars
  • 3 Questions to Ask If You Hope to Grow Your Membership
  • Take Time to Evaluate Your Events
  • Client Spotlight: Cyberjutsu
  • Engage Your Board – Start with Recruiting and End with A High-Performance Culture
  • Securing Help from Your Board: Are You Ready?
  • Boost Your Daily Productivity
  • Should Sponsorships Include Membership Dues?
  • DIY Event Photos
  • How to Hire a Consultant
  • Client Spotlight: Illinois Theatre Association
  • 2020: A Lesson in Gratitude
  • Nonprofit Form 990: Friend or Foe?
  • Put Some Zing in Your Zoom (Or Any Other Virtual Meeting)
  • Is Your Marketing Missing the Mark?
  • Want To Retain Your Employees? Wellness in the Workplace Matters!
  • To Be Successful, Nonprofits and Associations Must Be Forward-Thinking
  • The Importance of Authenticity in Sales and Networking
  • Tips for Virtual Event Success
  • 7 Tips for Managing Hybrid Events
  • Word of the Year: Manifestation
  • Innovative Approach to Volunteer Recruitment
  • Defining Your Value: Reclaiming Relevance to the Community You Serve
  • Talk to Me! Prioritizing Internal Communications During Times of Transition
  • Please Send a Hi-res Copy of Your Logo
  • Time to Assess Your Year-End Campaigns
  • The Keys to Presenting Your Nonprofit Online
  • 9 Lessons Learned from Our First Virtual Conference
  • How Big Is Your Fire?
  • Becoming a Virtual Event Planner in an Instant
  • Why Identifying and Communicating Your Core Values Is Important
  • Fundraising: Creating a Straighter Path to Revenue Growth
  • Big Buzz Idea Group Launches Additional Services
  • The Compelling Case to Renew
  • Outsourcing: The Only Solution To Staffing Shortages
  • Why You Need to Establish Gratitude as a Pillar at Your Nonprofit
  • Why Is My Organization Not Growing?
  • Tips to Ensure Event Safety
  • 4 Ways Outsourcing Your Development Work Can Provide Value
  • Does Your Mission Have a Compelling Voice?
  • Board or Bored Leadership – Enter the Magnificent Seven
  • SPONSORSHIP 101: Growing Nonprofit Revenues
  • How to Manage Your Organization During an Election Year Without Violating Your Nonprofit Status
  • If You’re Feeling Hopeless of Late, Remember That Your Work Matters and You Do, Too
  • Board Nominating: A Better Way
  • Never Overlook the Value of Gratitude
  • 11 Tips to Make Your Newsletter More Readable
  • Nonprofit Event Venues 101
  • Promotion Ideas to Benefit Your Nonprofit – Part II
  • A Job Gone Wrong
  • 5 Ways to Generate Sponsor Leads
  • Seven Tips to a More Productive Year for Your Organization
  • The Need to Go Beyond Surveys
  • Cross-Train Your Team for Better Outcomes
  • 3 Tips For Maintaining Your NPO’s Digital Assets

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  • Big Buzz Idea Group
  • 4055 W. Peterson Ave., #105 Chicago, IL 60646
  • 773.804.8589
  • 773.804.8986
  • info@bigbuzzideagroup.com

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