By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...
Check Out These Recent Posts
Sign up for Insights newsletter
501c3 Appreciation Association Management Big Buzz Idea Group Board Members Board of Directors Communication Communications Core Values Culture Development Digital Marketing Donations Donors Event Planner Event Planning Events Executive Director Funding Fundraising Goal-Setting Gratitude Leadership Marketing mission Networking Nonprofit Nonprofit Board Members Nonprofit Fundraising Nonprofit Leadership Nonprofit Management Nonprofit Organization NPO Organization Organization's Culture Organizational Growth Outsourcing Productivity Social Media Sponsors Sponsorship Staff Strategic Planning Virtual Volunteers