By Terri Champelli Sales and Business Development Let’s be real. This term has been thrown about in all walks of life for years, with the intent of requesting your audience to, in essence, cut the crap. In interpersonal skills and relations, it is important to be real. For your friends, family, neighbors, this is a given. In sales, it should be no different. Here, we are using this term to guide authentic connection as a pathway to meeting your clients’ needs and finding new referrals along the way. It is important to not look at this as a strategy but...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Newsletters sent to your organization’s email list—also known as e-newsletters or electronic, digital or email newsletters—hold incredible value. So many nonprofits are not using this marketing channel to the fullest potential, but newsletters are a key resource and a crucial component of a balanced and successful communication strategy. How effective are newsletters, and how do they help nonprofits? According to a recent survey, 69 percent of nonprofits worldwide regularly send an email newsletter. Nonprofits have the second best industry open rate, with an average open rate of 25.2 percent and click-through...
By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...
