By Melissa Lagowski CEO / Queen Bee / Founder Big Buzz Idea Group Nonprofit organizations exist to serve a very specific purpose. You know that your mission should always be the driving force for every project, program and event that you host. But how focused on that mission are you? What about your Board of Directors and your staff? Are you utilizing yours properly for decision-making? There are times when a nonprofit might accidentally lose its way. It may be a well-intended meeting that veers off-course. The enthusiasm builds and before you realize it, the committee has created an entire...
By Melissa Lagowski CEO / Queen Bee / Founder Big Buzz Idea Group In thinking back to my first day as an Executive Director (E.D.), I realize now that the tone was set right there on day one. I met the Board President at my new office. He unlocked the door, handed me the key and said, “Have a nice day” as he left. There was no training, nobody to answer my questions. I don’t even know if I saw any of the board members between meetings (except, on occasion, for the Board member who owned the building where my...
By Brad Ball Vice President Big Buzz Idea Group “I love deadlines. I love the whooshing noise they make as they go by.” – Douglas Adams Simply too many organizations think about bringing new people onto the board of directors as a last-minute activity. They wait until just before the Annual Meeting, have a few quick, quiet conversations about who has time and is willing to join the board for the next term. Those people say ‘yes,’ the names are hastily approved, and thus, the next year’s board of directors is born. And this story repeats itself, often with just...
By: Lidia Varesco Racoma Brand Strategist & Creative Marketer Lidia Varesco Design Determining your organization’s audience is a crucial part of branding and marketing. Developing a persona for each segment of your audience provides a framework for your content and assures that your outreach is strategic, focused and targeted. What Is a Persona? A persona is a representation of the target audience segment you are trying to reach based on internal data and research, and it includes the basics of who they are, as well as insights into their challenges and values. Some personas even include a name and image...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Routine “bored” meetings have transitioned from conference rooms to Zoom rooms for today’s remote workforce (and many are still a challenge to get enthused about…). Video conferencing is here to stay, so if you want your meetings to stand out while you increase engagement and avoid contributing to your staff’s zoom fatigue, you’ll want to pay attention. Whether you are using Zoom, Microsoft Teams, Google Hangouts or one of the many other online video platforms, it is always a good idea to look for ways to increase the engagement of your...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group “Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, ambition inspired and success achieved.” ~Helen Keller When you think of a “leader,” who comes to mind? We typically list examples of great leaders like Abraham Lincoln, Mother Teresa, Martin Luther King, Jr., Mahatma Gandhi and other famous people, but we overlook the value that each of us possess as leaders. Does your organization have strong leadership? How enthusiastic and impassioned are the leaders that sit on your board of directors?...
By Brad Ball Vice President Big Buzz Idea Group As an association management company and nonprofit consultant, we’ve written extensively about the benefits of outsourcing for your organization. Outsourcing can help you navigate a tight job market or hiring market, ensuring that tasks are performed by competent professionals and the office is running efficiently throughout the hiring process. It can cost less than hiring new staff, is more reliable than counting on volunteers, and can even allow you to bring in an expert with a specific skillset you need for a limited time. With more and more complex tasks and responsibilities...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group In “Promotion Ideas to Benefit Your Nonprofit – Part I” we covered ideas for you to utilize relative to email marketing, leveraging your community and capitalizing on some basic public relations tactics. Part II will advance the promotional discussions and cover more ideas for digital exposure. Online Marketing Marketing online via social media remains an important part of overall promotions for nonprofits and associations so we encourage our clients to include online promotions to achieve maximum exposure. Social media options can be a bit overwhelming, so it’s best to compare the various...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group We have always known that, out of necessity, nonprofit organizations are incredibly nimble and resilient. Over the last 12 months, organizations have made quick pivots and showed great commitment and creativity to the missions they serve. Now that it has been a full year of life with COVID-19, we asked our clients if they had any unexpected positive results from the pandemic. Here is what they had to say: Rogers Park Business Alliance “We added video interviews to our Small Business Saturday event in 2020. The pivot to video for...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group I recently heard a horror story about a nonprofit that was promised a packed room for their annual fundraiser. The development team guaranteed that the tables would be full and the event would be a huge success. I don’t know all the intricacies, but in the end, their promotions clearly failed as there were not even three full tables and it was a huge flop. This is everyone’s worst nightmare. We are constantly tasked with growing our audiences and engaging new supporters but often don’t know where to begin. This list...
