Archive

By: Katelyn Foehner Communications Manager, Big Buzz Idea Group   Admit it, you know how important networking is but you dread it. Consequently, networking isn’t at the top of anyone’s to-do list; it can be awkward and time-consuming, yet incredibly rewarding. While we all may not have a natural passion for it, namely the introverts who dislike social interaction, here’s why it is time to change your perspective. What is networking? Networking is not solely for exchanging information with people and it certainly is not about begging for favors. Networking is about forming and nurturing long-term, mutually beneficial relationships with...

By; Brad Ball Vice President, Big Buzz Idea Group I was talking to a nonprofit professional recently about Chicago's Amusement Tax. We discussed its implications for membership-based organizations and their events. In short, within the City of Chicago, any event or instance that can remotely be considered amusement is subject to an additional 9% tax in addition to sales tax. The Amusement Tax (aka "The Cloud Tax" or "The Netflix Tax") made headlines recently after the City successfully sued to have the tax imposed on the purchase of all streaming video services based on a Chicago payment address of the...

By: Kelli Moore Principal, Ando Advisors  When something significant happens in an organization, leaders may find it difficult to focus on anything but getting through the big event. Changes that are fraught with uncertainty, like leadership transitions or losing grant funding, are most challenging, but even positive changes like launching a new initiative or receiving a large grant will raise questions among staff. During times of transition, “What does this mean for me?” is foremost on everyone’s mind. It’s not surprising, then, that communication often gets bumped to the bottom of the priority list during major changes. Unfortunately, a lack...

By: Melissa Lagowski Founder, CEO and Queen Bee, Big Buzz Idea Group   Let’s start with this: We absolutely recognize the incredible value of volunteers. Without the work of volunteers, many organizations simply couldn’t do what they do so we applaud these generous people for their ongoing support and help. That being said, in our work with nonprofits, we’ve also seen how beneficial it can be for an organization to outsource certain responsibilities to an agency. If you’ve had challenges with relying on volunteers for help, read on for five reasons outsourcing may be your best bet: 1. Continuity and...

By: Andy Crestodina Co-Founder and Chief Marketing Officer, Orbit Media   Where there’s traffic there’s hope. A visitor is an opportunity for conversion, which could mean a lead, a customer or a subscriber. But no traffic means no conversions. This is why content marketers work so hard at content promotion. And we do it by being active in three areas: search engine optimization, social media marketing and email marketing. Certain content has advantages in certain channels, but every piece of content can be promoted in all three. Let’s look at how this all works with content. Then we’ll explore 50 specific...

By: Melissa Lagowski Founder, CEO, and Queen Bee, Big Buzz Idea Group Every time we interact with another person, we make an impression. Each interaction—especially our very first one with someone—is an opportunity to establish a genuine connection and build a positive relationship. A business may call it a “brand image” or “company image” but this concept applies to a nonprofit too. Your organization creates its own “brand image” through each touchpoint it makes with donors, volunteers, people you serve, and others in the community. Have you paused to think about all those touchpoints and what type of impression your...

By: Rena Henderson Founder and CEO, Bold Agenda  After hanging up the phone, I realized that this was the third time in one week that an Executive Director or Board Chair described to me the same problem. My client left another uninspired and unfocused board meeting and complained of the malaise on his board:  poor attendance at meetings, missed fundraising goals, board meetings that were not focused or goal-oriented, and a certain few board members dominating the discussion. He was frustrated because he knew they could not bring new board members in, nor close their increasing deficit with half of...