By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Events are as common in the nonprofit industry as annual campaigns and executive directors. What comes to mind when you think of events? Most people think of parties, galas and fundraising, but nonprofit events can expand to include festivals, concerts, chef competitions and more. Regardless of the type of event your association hosts, there are inherent risks that savvy leaders should anticipate and mitigate. Financial Risk You know that the most obvious hazard of any project is the financial risk, so it is important to delve deep into any event concept...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group The times we are in are certainly uncertain. Looking back a year ago, most event planners thought we would be back to in-person events and that virtual events would be a thing of the past. But the reality is that with Covid variants surfacing and the general population having an extremely wide range of what they are or aren’t comfortable with, nonprofits today are being forced to choose which type of event they want to plan for next year. Many of our association clients found that a portion of their members...
By Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group For decades, events have been the lifeblood of nonprofits and associations. Then suddenly, March 2020 struck, and the event industry was about to begin a revolution unlike anything it had previously seen. We thought it might last for a few weeks or a few months, but now the months have flown by and the new normal is here. It is obvious that there are some important lessons that you will want to hold onto for the foreseeable future when it comes to event planning. Risk Versus Reward Events have always had...
By: Debbie McCann Partner W4Sight A virtual event is a great opportunity to showcase your nonprofit’s resilience and demonstrate your impact amidst the “new normal.” Just like with any in-person event, good planning is critical to virtual event success. Keep these three tips in mind to ensure that people remember the inspiring speaker, the amazing video, or the thought-provoking panel discussion – not the glitches. Tip #1: Set Expectations. Make sure people know what your event is all about, especially if you are doing a virtual event that specifically takes the place of an in-person event. In your email blasts...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group We watched the world change, hour by hour, for several days until landing in our current “Shelter in Place” status. Initially, as the country began to respond to the coronavirus, we started to feel the impact on our nonprofit events, but they didn’t appear to be in the direct line of fire. But then on March 15th, the CDC issued new guidelines that stated that all gatherings with more than 50 people should be cancelled until at least May 12, 2020. The initial potential impact was now an impending multi-car...
By: Amanda Wilson Nonprofit Account Manager Big Buzz Idea Group Imagine we’re in the year 2000 and a respiratory virus is spreading throughout the world, causing all events and social gatherings to be canceled and forcing businesses to close. The internet, while gaining traction, is still rudimentary. Google was invented only two years prior and popular websites like Wikipedia, MySpace or Facebook are still years away. With mandates to socially isolate to help stop the spread of this disease, meetings would cease and businesses would have been unable to maintain daily operations. Additional programming like professional development seminars would...
By: Melissa Lagowski CEO/Founder/Queen Bee Big Buzz Idea Group Some events can draw crowds for decades while others fall flat after a year or two. It can be tricky to forecast what makes certain gatherings an instant success, but it shouldn’t be difficult to measure an event’s effectiveness over time. “Events are often passed down for years, from one set of staff or board members to another, and no one actually stops to think about what the event should be achieving,” says founder and president of Big Buzz Idea Group Melissa Lagowski. “To properly evaluate an event, you must first...
By: Brad Ball Vice President Big Buzz Idea Group Most nonprofit organizations simply love to host events. Whether to fundraise, friendraise, educate or otherwise, the regular gathering of like-minded people is a standard tool in the nonprofit toolkit. One of the key traits of a successful event is choosing the right venue. To help make your organization’s next gathering a success, here are five things to remember when finding your next nonprofit event location: Is your event date available? While this may seem like an obvious place to start, the purposes of asking the question leads to this point: How...
By: Chris Baylis President & CEO, The Sponsorship Collective Events can be great. They can engage your donors, show off your cause, increase revenue and, most important of all (in my highly biased opinion) drive sponsorship dollars. Sponsorship sales can be a major revenue source from events. With a little effort, you can make your next event a sponsor’s dream! MAKE SURE YOUR ATTENDEES LOVE YOUR EVENT What do your attendees have to do with fundraising event sponsorship? Everything. Don’t fool yourself into thinking that the people at your gala are excited about another 30 second speech from a donor or sponsor....
By: Tiana and Thomas Kubik Owners, TK Photography As photographers, we know that great images can make or break a memory or experience. Professional photography is a great investment, but it is one that becomes a do-it-yourself (DIY) project when budgets get tight. Especially in the day of fast paced social media, even when a photographer is present, cell phone photos are often the first images to hit the web as a representation of your event. With that, here are some tips on how to make these first images as strong as possible: Guidelines for interesting photo composition Avoid empty...
